Quiz
Consumer Behaviour - Weeks 1-4
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Questions in this quiz (7)
1Consumer behavior explains how individuals make decisions to spend their available resources
- ATrue
- BFalse
2The [blank_start]production concept[blank_end], a business approach conceived by Henry Ford, maintains that consum- ers are mostly interested in product availability at low prices; its implicit marketing objectives are cheap, efficient production and intensive distribution.
- Aconsumer concept
- Bmarketing concept
- Cproduction concept
3Needs are typically defined as primary and secondary needs.
- ATrue
- BFalse
4[blank_start]Psychological needs[blank_end] are learnt in response to our environment and/or culture (e.g. desire for respect/power/affection/belonging).
- AInnate needs
- BBiogenic needs
- CPsychological needs
5[blank_start]Innate (primary needs)[blank_end] are required to sustain life (e.g. water/air/food/shelter).
- APsychogenic needs
- BInnate (primary needs)
- CSecondary needs
6[blank_start]Motivation[blank_end] is defined as the driving force within individuals that impels them to action.
- AEmotion
- BNeed
- CMotivation
- DTransport
7Motivation can only be positive in direction.
- ATrue
- BFalse
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- Description
- MKT20025-Consumer Behaviour Quiz on Consumer Behaviour - Weeks 1-4, created by Erin Walker on 19/07/2017.
- Author
- Erin Walker
- Language
- English
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