Quiz
GA Test Part 1
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Questions in this quiz (200)
1Digital analytics is
- Aa) the analysis of quantitative data from your business
- Bb) a process of continual improvement of the online experience
- Cc) the analysis of qualitative data from your business
- Dd) the analysis of data from your business and the competition
- Ee) all of these answers are correct
2Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below.
“Digital analytics” is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________.- A(a) numeric, (b) continual change, (c) customers, (d) audience
- B(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
- C(a) numeric, (b) continual improvement, (c) customers, (d) audience
- D(a) quantitative, (b) continual change, (c) customers, (d) outcomes
3What is the first step of analytics planning?
- Aa) Document your technical infrastructure
- Bb) Implement Google Analytics
- Cc) Create your implementation plan
- Dd) Define your overall measurement plan and business objectives
4Which of the following should be the first step you complete during the analytics planning process?
- Aa) Implement Google Analytics
- Bb) Create your implementation plan
- Cc) Define your overall measurement plan and business objectives
- Dd) Maintain and refine your plans
- Ee) Document your technical infrastructure
5What is the order of steps when defining a measurement plan?
- Aa) Business objectives > key actions > KPIs
- Bb) KPIs > key actions > business objectives
- Cc) Key actions > KPIs > business objectives
- Dd) Business objectives > KPIs > key actions
6To track website behavior data with Google Analytics, which steps will you need to complete? (select all that apply)
- Aa) Install Google Analytics software on your desktop
- Bb) Create an Analytics account
- Cc) Add the Analytics tracking code to each page of your site
- Dd) Download the Analytics app
7It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?
- Aa) collecting user information for sales teams to connect with potential leads
- Bb) selling products or services
- Cc) encourage engagement and frequent visitation
- Dd) all these options are equally relevant as business objectives for content publishers
8The demographics and interest category information in Google Analytics comes from
- Aa) the DoubleClick third-party cookie
- Bb) Google Tag Manager
- Cc) survey data filled out by users
- Dd) Information that you upload from your CRM
- Ee) The AdWords first-party cookie
9When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?
- Aa) when encrypted
- Bb) in custom campaigns only
- Cc) never
10A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
- Aa) Google Analytics does not keep track of sessions by default
- Bb) The visitor’s session expires after 5 minutes of inactivity
- Cc) The visitor’s session expires once the visitor has exited your site
- Dd) The visitor’s session expires after 30 minutes of inactivity
11When will Google Analytics end a default session?
- Aa) After 30 minutes, regardless of user activity on your website
- Bb) Once the user opens another browser window
- Cc) When a user is inactive on your site for 30 minutes or more or closes a browser window
- Dd) At noon every day
12Which of the following would you use to set up a custom alert?
- Aa) Intelligence
- Bb) Real-Time
- Cc) Conversions
- Dd) Content
13Once your Google Analytics data has been processed, it can not be changed.
- ATrue
- BFalse
14Once Google Analytics processes the data it collects, it’s stored in a database where it can’t be changed.
- ATrue
- BFalse
15When Google Analytics processes data, one of the main tasks it completes is organizing hits into:
- Aa) users and sessions
- Bb) cohorts and interactions
- Cc) registered users and browsers
- Dd) purchasers and browsers
16A session in Google Analytics consists of:
- Aa) The reports generated by users over a specific period of time
- Bb) Interactions or hits from a specific user for all time
- Cc) Interactions or hits from a specific user over a defined period of time
- Dd) A group of users getting together in person to discuss analytics
17By default, an Analytics session ends when inactive for:
- Aa) 15 minutes
- Bb) 30 minutes
- Cc) 45 minutes
- Dd) 60 minutes
18You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
- Aa) Real-Time
- Bb) Intelligence
- Cc) Annotations
- Dd) Secondary dimensions
19Which of the following would you use to exclude rows with fewer than 10 visits?
- Aa) table sort
- Bb) primary dimension
- Cc) secondary dimension
- Dd) table filter
- Ee) pivot table
20You can change the default 30 minute session timeout in Google Analytics
- ATrue
- BFalse
21In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?
- Aa) The games on your site are highly interactive.
- Bb) A typical session on your site involves filling out at least 3 forms.
- Cc) The default session timeout length is set dynamically by Google Analytics and you cannot change it.
- Dd) The average length of videos on your site is 35 minutes.
- Ee) The average article on your site takes 4 minutes to read.
22Which are the four main parts of the Google Analytics platform?
- Aa) Configuration, Processing, Reporting, and Recollection
- Bb) Configuration, Collection, Progressing, and Reporting
- Cc) Collection, Configuration, Processing, and Reporting
- Dd) Collection, Processing, Continuation, and Reporting
23Which of the following are considered the four main components of how the Google Analytics system works? Select four correct answers.
- Aa) reporting
- Bb) replication
- Cc) collection
- Dd) configuration
- Ee) calculation
- Ff) analysis
- Gg) certification
- Hh) processing
24Which of the following is a session level interaction?
- Aa) ecommerce transaction
- Bb) social interaction
- Cc) pageview
- Dd) event
- Ee) All of these answers are correct.
25Which of the following are “hit” types tracked by Google Analytics?
- Aa) pageviews
- Bb) events
- Cc) transactions
- Dd) all of these answers are correct
26Which of the following are “hit” types tracked by Google Analytics?
- Aa) Pageviews
- Bb) Reservations
- Cc) Events
- Dd) Transactions
27During data Processing, Google Analytics:
- Aa) transforms the raw data from Collection using the Configuration settings
- Bb) collects the data from Analytics tracking code added to a website, mobile application or other digital environment
- Cc) lets you access and analyze your data using the Reporting interface
- Dd) lets you adjust Configuration settings before data is collected
28You can adjust sample size in Google Analytics by
- Aa) adjusting a control in the reporting interface
- Bb) adjusting the session timeout control
- Cc) adding a segment to your report
- Dd) any of these actions will adjust the sample size
29What is the hierarchy of the Google Analytics data model?
- Aa) User > Session > Interactions
- Bb) Sessions > Visitors > Interactions
- Cc) Sessions > Users > Interactions
- Dd) Interactions > Users > Sessions
30Which of the following could you use to set targets for your measurement plan? Check all that apply.
- Aa) Your historical site performance
- Bb) Third-party industry benchmark data
- Cc) Internal expectations from your business leadership
- Dd) A random guess
31 True or False. The date range set for a Dashboard doesn’t apply to Real-Time widgets since they only show data for current active users, not historical data.
- ATrue
- BFalse
32During aggregation, Google Analytics:
- Aa) exports the collected data into a Google Spreadsheet
- Bb) organizes the collected data into pivot tables
- Cc) organizes the collected data within database tables
- Dd) samples the data immediately
33Which of the following are configurations that permanently modify your data during the processing stage?
- Aa) Channel Groups
- Bb) Content Groups
- Cc) Custom Reports
- Dd) Filters
- Ee) Goals
- Ff) Javascript Customization
34The process Google Analytics uses to retrieve data from large, complex data sets faster is called:
- Aa) retrieval
- Bb) expediency
- Cc) sampling
- Dd) configuration
35To use Analytics to track user behavior on your website, what must you add to each page of your site?
- Aa) PHP tracking code
- Bb) Google Analytics account number only
- Cc) Google Analytics tracking code
- Dd) A permissions button
36You should add Analytics tracking code to your site___________________
- Aa) before documenting your business objectives
- Bb) after implementation planning
- Cc) when it’s convenient for your IT team
- Dd) during measurement planning
37To find your the Analytics tracking code, which sequence of steps should you follow?
- Aa) “Admin” tab > “Tracking Code” > “Tracking Info”
- Bb) “Admin” tab > “Tracking Info” > “Tracking Code”
- Cc) “Reporting” tab > “Audience Reports” > “Tracking Code”
- Dd) “Audience Reports” > “Settings” > “Tracking Code”
38You should include Google Analytics tracking code on every page of a website you want to track.
- ATrue
- BFalse
39If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately.
- ATrue
- BFalse
40When does the tracking code send a pageview hit to Google Analytics?
- Aa) Every time a user clicks a video
- Bb) Every time a user adds an item to a shopping cart
- Cc) Every time a user searches on your website
- Dd) Every time a user loads a webpage with embedded tracking code
41Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?
- Aa) Annotations
- Bb) Real-Time
- Cc) Secondary dimensions
- Dd) Intelligence Alerts
42True or False: To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.
- ATrue
- BFalse
43If you wish to collect data from two related websites with different domains in a single Google Analytics property, what feature must you set up?
- Aa) Advanced filters
- Bb) Cross-domain tracking
- Cc) Event tracking
- Dd) Custom Dimensions
44Which of the following technologies on your site influence how you implement Analytics?
- Aa) Server redirects
- Bb) Query string parameters
- Cc) Flash and AJAX events
- Dd) Responsive web design
- Ee) all of these answers are correct
45The code snippet for tracking websites with Google Analytics is written in:
- Aa) AJAX
- Bb) Flash
- Cc) JavaScript
- Dd) PHP
46Which of the following platforms is Google Analytics capable of tracking?
- Aa) User activity on a website
- Bb) User activity on a mobile website
- Cc) User activity on a mobile application
- Dd) User activity on a gaming console
- Ee) User activity on any digitally connected device
- Ff) All of the Above
47The Analytics tracking code can collect which of the following? (select all that apply)
- Aa) How many users visited a page
- Bb) Language the browser is set to
- Cc) Type of browser
- Dd) User’s favorite website
- Ee) Device and operating system
48Google Analytics can collect behavioral data from which systems? (select all that apply)
- Aa) E-commerce platforms
- Bb) Mobile Applications
- Cc) Online point-of-sales systems
- Dd) Systems not connected to the Internet
49Which of the following would you use to send data from a website to Google Analytics?
- Aa) Campaign Tracking paramenter
- Bb) JavaScript tracking code
- Cc) none of these would be appropriate
- Dd) Google Analytics mobile SDK
50Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?
- Aa) Measurement Protocol
- Bb) any of these would be appropriate
- Cc) Campaign Tracking parameter
- Dd) JavaScript tracking code
- Ee) Google Analytics mobile SDK
51It is recommended that you place the Google Analytics javascript tracking code:
- Aa) just after the opening <head> tag
- Bb) just before the closing </head> tag
- Cc) just after the opening <footer> tag
- Dd) just before the closing </footer> tag
52The tracking code in Google Analytics: (select all that apply)
- Aa) connects data to your specific Google Analytics account
- Bb) sends data back to your Google Analytics account for reporting
- Cc) tracks changes in your AdWords account
- Dd) identifies new and returning users
53The same type of Google Analytics tracking code should be used for both a website and a mobile app.
- ATrue
- BFalse
54In order to distinguish between users on web pages, Google Analytics:
- Aa) uses the IP address of a device that accesses the site
- Bb) uses the city, state and country of a visitor that access the site
- Cc) creates anonymous unique identifiers using third-party cookies
- Dd) creates anonymous unique identifiers using first-party cookies
55Third-party data may be joined with the Google Analytics data collected via the tracking code.
- ATrue
- BFalse
56How is Google Analytics able to determine if a group of website interactions are all from the same user device?
- Aa) By detecting what city, operating system and browser the hits come from
- Bb) By setting a unique ID for the device that is attached to each hit
- Cc) By grouping together all hits that are collected within a 30 minute time period
- Dd) Google Analytics is not able to detect if a group of interactions are from the same user device
57Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.
- ATrue
- BFalse
58What does Google Analytics use to differentiate new and returning users? (select all that apply)
- Aa) A browser cookie
- Bb) Artificial intelligence
- Cc) A randomly-assigned unique identifier
- Dd) A sequential unique identifier
59What will happen if a user clears the Analytics cookie from their browser? (select all that apply)
- Aa) Analytics will inform the user that they need to set a new Analytics cookie
- Bb) Analytics will not be able to associate user behavior data with past data collected
- Cc) Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
- Dd) Analytics will recognize users when they return
60By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
- ATrue
- BFalse
61New views can include website data from before the view was created.
- ATrue
- BFalse
62If data is excluded from a view using a filter, it may be recovered within thirty days.
- ATrue
- BFalse
63If you delete a view, account administrators can recover the view using the “trash can” function within how many days?
- Aa) 35
- Bb) 65
- Cc) 95
- Dd) 125
64True or False: The order in which filters appear in your view settings matters.
- ATrue
- BFalse
65Google Analytics filters data in the order in which the filters are set.
- ATrue
- BFalse
66Filters allow you to reprocess historical data from before the filter was applied.
- ATrue
- BFalse
67Filters may be applied retroactively to any data that has been processed
- ATrue
- BFalse
68A user with “edit” permissions at the Account level will automatically have “edit” permissions at the Property and View levels.
- ATrue
- BFalse
69Which of the following are possible uses of filters?
- Aa) replace complicated page URLs with readable text strings
- Bb) report on only a subdomain or directory
- Cc) include only traffic coming from a particular campaign
- Dd) exclude visits from a particular IP address
- Ee) all of these are possible uses of filters
70Why is it important that you maintain one unfiltered view when using filters with your Analytics account?
- Aa) You will need to configure your goals in the unfiltered view
- Bb) Without one unfiltered view, you will not be able to use a filter for multiple views
- Cc) An unfiltered view ensures that the original data can always be accessed
- Dd) There is no reason to maintain an unfiltered view
71Why is it important to keep one unfiltered view when using filters with Google Analytics?
- Aa) To ensure you can always access the original data
- Bb) In order to configure Goals
- Cc) In order to use a filter for multiple views
- Dd) There is no reason to have an unfiltered view
72Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
- Aa) One account, one property, no views
- Bb) One account, two properties
- Cc) One account, one property, two views
- Dd) One account, one property, one view, because you can’t use Google Analytics to track the mobile app
73Which of the following are possible uses of views within a single Google Analytics account? (select all that apply)
- Aa) To look more closely at traffic to a specific part of a site (a page or selection of pages)
- Bb) To limit a user’s access to a subset of data
- Cc) To track domains that belong to another account
- Dd) To look more closely at traffic to a specific subdomain
74You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
- Aa) Create a new view and apply an advanced filter that deletes page data outside the subdirectory
- Bb) Create a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
- Cc) Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
- Dd) Create a new web property and add the new tracking code to the pages on the subdirectory
75Using filters, you can _______.
- Aa) exclude data from a view
- Bb) change how the data looks in your reports
- Cc) include data in a view
- Dd) All of these answers apply
76Filters allow you to:
- Aa) Exclude data from a view
- Bb) Include data in a view
- Cc) Modify which data appears in your reports
- Dd) All of the above
77Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?
- Aa) View → Account → Property
- Bb) Property → Account → View
- Cc) Account → View → Property
- Dd) Account → Property → View
78If you wanted to see reports in a view with only data for users from the U.S. and Canada, which of these filters could you apply?
- Aa) Filter 1: include U.S. > Filter 2: include Canada
- Bb) Filter 1: include Canada > Filter 2: include U.S.
- Cc) Filter 1: include U.S. and Canada
- Dd) Filter 1: exclude Europe and Asia
79Which of the following statements are true? Check all that apply
- Aa) If you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it.
- Bb) To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites.
- Cc) Once a view is deleted it can be restored using the trash can feature.
- Dd) When a new view is created, it will show the historical data from the first view you created for the property.
80Filters can modify the data in your Google Analytics reports by: (select all that apply)
- Aa) including data
- Bb) excluding data
- Cc) exporting data
- Dd) changing how data looks in reports
81What setting must you enable to see data in Demographics and Interests Reports?
- Aa) Content Grouping
- Bb) Advertising features
- Cc) User permissions on the view
- Dd) In-Page Analytics
82Which report should you use to check if users are exiting from important pages on your website?
- Aa) Landing Pages report
- Bb) All Pages report
- Cc) Exit Pages report
- Dd) Pages report under Events
83What would you use to compare two date ranges in a report?
- Aa) Hourly, Day, Week, Month views in the time graph
- Bb) Real-time reports
- Cc) Date range comparison
- Dd) Account selector
84Which of the following would you use to show two date ranges on the same graph?
- Aa) secondary dimension
- Bb) motion chart
- Cc) plot rows
- Dd) pivot table
- Ee) date comparison
85If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose?
- Aa) Pivot view
- Bb) Comparison view
- Cc) Performance view
- Dd) Percentage view
86Which of the following Audience reports would you use to see how often users return to your site?
- Aa) Location reports
- Bb) Language
- Cc) Frequency & Recency reports
- Dd) New vs. Returning reports
- Ee) Engagement reports
- Ff) Browser & OS reports
- Gg) Mobile reports
87If you wanted to work with other websites to send traffic to your pages, which report can provide you with some potential ideas for partners?
- Aa) Channels report
- Bb) Source/Medium report
- Cc) Treemaps report
- Dd) Referrals report
88The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?
- Aa) Use a Search and Replace custom filter on the Request URI field where Search Strings is “/index” and Replace String is “/home”
- Bb) Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”
89Which of the following would be most useful for ranking pages according to revenue contribution?
- Aa) Page Value
- Bb) Bounce Rate
- Cc) Revenue
- Dd) ROI
- Ee) Margin
90To see the bounce rate of a specific medium in an Acquisitions report: Check all that apply.
- Aa) Change the primary dimension in the Channels report to “Medium” and view the Bounce Rate metric
- Bb) Change the primary dimension in the Source/Medium report to “Medium” and view the Bounce Rate metric
- Cc) Change the primary dimension in the Referrals report to “Medium” and view the Bounce Rate metric
- Dd) You cannot see this information in any Acquisitions reports.
91Which of the following types of traffic will show in the “Campaigns” report? Check all that apply
- Aa) Visits from Google AdWords campaigns that have autotagging enabled
- Bb) Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging
- Cc) Visits from all links tagged with the parameter utm_medium=cpc
- Dd) Visits from all links tagged with the utm_campaign parameter
92Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?
- Aa) Keyword report
- Bb) Affinity Categories
- Cc) Search Engine Optimization report
- Dd) Site Search report
93The Site Search reports show:
- Aa) how users search your site
- Bb) traffic coming from search engines
- Cc) traffic coming from Google organic search
- Dd) traffic coming from Google paid search
94Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users?
- Aa) Location reports
- Bb) Language
- Cc) Frequency & Recency reports
- Dd) New vs. Returning reports
- Ee) Engagement reports
- Ff) Browser & OS reports
- Gg) Mobile reports
95How could you discover whether users were viewing your website on mobile devices?
- Aa) The Exit Pages report under “Site Content”
- Bb) The Landing Page report under “Site Content”
- Cc) The Engagement report under “Behavior”
- Dd) The Devices report under “Mobile”
96You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?
- Aa) Search
- Bb) Acquisition
- Cc) Audience
- Dd) Conversion
- Ee) Behavior
97True or False: When you share a link to a custom report, you share the data in the report.
- ATrue
- BFalse
98Custom Reports in Google Analytics let you do which of the following? (select all that apply)
- Aa) Use multiple dimensions together in the same report
- Bb) Create a report with Custom Metrics
- Cc) Use a Custom Dimension as a primary dimension
- Dd) Include customer names and addresses
99By selecting “Share Template Link” you can share your dashboard and your data with another user.
- ATrue
- BFalse
100Which of the following types of data can be collected and reported in the Site Speed reports?
- Aa) button click response time
- Bb) how quickly images load
- Cc) All of these are tracked by the Site Speed reports.
- Dd) page-load time for a sample of pageviews on your site
- Ee) how quickly the browser parses a page and makes it available for user interaction
101Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?
- Aa) Date comparison
- Bb) Table filter
- Cc) Table sort
- Dd) Plot rows
- Ee) Primary dimension
- Ff) Secondary dimension
- Gg) Pie chart
- Hh) Pivot table
102Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?
- Aa) add a primary dimension
- Bb) sort the table by sessions from highest to lowest
- Cc) use a pivot table with two dimensions
- Dd) add a secondary dimension
- Ee) apply a table filter
103If you wanted to view a static, sortable table that displays rows of data, which type of Custom report should you create?
- Aa) Explorer
- Bb) Flat Table
- Cc) Map Overlay
- Dd) Pivot Table
104Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?
- Aa) Location reports
- Bb) Language
- Cc) Frequency & Recency reports
- Dd) New vs. Returning reports
- Ee) Engagement reports
- Ff) Browser & OS reports
- Gg) Mobile reports
105True or False. It is possible to customize the default channels in the Channels report and create your own custom channels from scratch.
- ATrue
- BFalse
106Which of the following Behavior reports would you use to identify the pages of your site that have the highest bounce rate as the first page of a user’s session?
- Aa) All Pages
- Bb) Content Drilldown
- Cc) Landing Pages
- Dd) Exit Pages
- Ee) Site Speed
- Ff) Site Search
- Gg) Events
107Which report lists the pages of your website where users first arrived?
- Aa) Landing Pages report
- Bb) All Pages report
- Cc) Exit Pages report
- Dd) Pages report under Events
108Which report can show you how well particular sections of your website content performed?
- Aa) Location report
- Bb) Content Drilldown report
- Cc) Frequency and Recency report
- Dd) Top Events report
109If you wanted to see which pages on your site get the most traffic and highest engagement, which report can you view?
- Aa) Active Users report
- Bb) Engagement report
- Cc) All Pages report
- Dd) Frequency and Recency report
110If you wanted to group an audience based on their acquisition date and then compare behavior metrics over a series of weeks, which report should you use?
- Aa) Cohort Analysis report
- Bb) Active Users report
- Cc) Users Flow report
- Dd) Behavior Overview report
111Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?
- Aa) All Pages
- Bb) Content Drilldown
- Cc) Landing Pages
- Dd) Exit Pages
- Ee) Site Speed
- Ff) Site Search
- Gg) Events
112Which report would best help you identify potential browser issues with your website traffic?
- Aa) The Active Users report
- Bb) The New vs Returning report
- Cc) The Browser & OS report
- Dd) The Source/Medium report
113If you wanted to see a visual representation of which pages users entered your website on, what report should you view?
- Aa) Landing Pages report
- Bb) Behavior Flow report
- Cc) Content Drilldown report
- Dd) Treemaps report
114Which of the following are required to create a Custom Report? Check all that apply.
- Aa) A report title must be entered
- Bb) Multiple report tabs must be created
- Cc) Multiple metric groups must be created
- Dd) At least one metric must be added
- Ee) At least one dimension must be added
- Ff) A report filter must be applied
115True or False. Custom Reports will only display data for the date range selected at the time the report is created.
- ATrue
- BFalse
116You can retrieve Google Analytics reporting data through the following methods (select all that apply)
- Aa) the account administration settings
- Bb) the reporting interface
- Cc) the SDKs
- Dd) an API
117The reporting APIs can be used to: (select all that apply)
- Aa) automate complex reporting tasks
- Bb) automate your tracking code customizations
- Cc) retrieve Google Analytics data for use in your own applications
- Dd) build your own dashboard with Google Analytics data
118Each query sent to the Reporting API must specify: (select all that apply)
- Aa) the start and end dates
- Bb) the name of the standard report you wish to use
- Cc) which metrics to display
- Dd) the ID of the account view that the data should be retrieved from
119If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.
- ATrue
- BFalse
120If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.
- ATrue
- BFalse
121How do you increase the amount of data in a sampled Google Analytics report?
- Aa) Choose “Greater precision” in the sampling pulldown menu
- Bb) Choose “Faster response” in the sampling pulldown menu
- Cc) Apply additional filters
- Dd) Remove the Secondary Dimension
122How many reporting widgets can you save to a dashboard?
- Aa) 6
- Bb) 9
- Cc) 12
- Dd) 16
123Which of the following would prevent data from appearing in a Custom Report?
(select all that apply)- Aa) You’ve applied a filter that filters out all of your data
- Bb) You haven’t shared that Custom report with users in the same view
- Cc) You have included dimensions and metrics of different scopes
- Dd) You’ve applied too many dimensions to the Custom report
124If you would like to quickly generate campaign tags for tracking, what tool should you use?
- Aa) The Measurement Protocol
- Bb) The Segment Builder
- Cc) The URL Builder
- Dd) The Goal Selector
125What are the three different campaign tags that Google Analytics requires for accurate campaign tracking?
- Aa) Medium, Source, and Content
- Bb) Medium, Source, and Campaign
- Cc) Campaign, Content, and Term
- Dd) Source, Content, and Term
126Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the „All Traffic“ report? Select all that apply.
- Aa) utm_campaign
- Bb) utm_term
- Cc) utm_source
- Dd) utm_medium
- Ee) utm_content
127Which of the following is a valid tagged custom campaign? Select all that apply.
- Aa) www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
- Bb) www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
- Cc) www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks
- Dd) www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
- Ee) All of the above
128Which of the following is the correct format for a custom campaign parameter added to a URL? (select all that apply)
- Aa) www.googlemerchandisestore.com/?utm campaign=fallsale
- Bb) www.googlemerchandisestore.com/?utm_campaign=fallsale
- Cc) www.googlemerchandisestore.com/?utm_campaign=fall_sale
- Dd) www.googlemerchandisestore.com/?utm_campaign = fall sale
129Which campaign parameter is NOT standard in Google Analytics?
- Aa) utm_adgroup
- Bb) utm_source
- Cc) utm_medium
- Dd) utm_content
130What is the purpose of the URL builder?
- Aa) to generate a URL with tracking parameters
- Bb) to optimize landing pages
- Cc) using the URL builder is required in order to track AdWords visits
- Dd) to generate the URL tracking parameters that need to be appended to an organic search result
131Which is the recommended parameter for identifying different versions of an ad?
- Aa) utm_ad
- Bb) utm_medium
- Cc) utm_creative
- Dd) utm_content
132For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?
- Aa) Source and Medium
- Bb) Source, Medium, Campaign, and Ad Content
- Cc) Campaign and Medium
- Dd) Campaign and Ad Content
133Which of the following traffic mediums are automatically tracked by Google Analytics without extra tagging or account linking? Check all that apply.
- Aa) search
- Bb) referral
- Cc) cpc
- Dd) organic
- Ee) email
- Ff) display
- Gg) ppc
- Hi) (none), when the traffic source is “direct”
134Which campaign tracking variables should you always use when manually tagging a URL?
- Aa) utm_content, utm_campaign
- Bb) utm_source, utm_medium, utm_campaign
- Cc) utm_source, utm_content
- Dd) utm_campaign, utm_adgroup, utm_term
135Which of the following should you manually tag with campaign tracking variables? Check all that apply.
- Aa) Banner ads
- Bb) AdWords campaigns
- Cc) Referrals
- Dd) Organic search traffic
- Ee) Non-AdWords CPC campaigns
- Ff) Email campaigns
136For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?
- Aa) Campaign and Medium
- Bb) Campaign and Ad Content
- Cc) Source and Medium
- Dd) Source, Medium, Campaign, and Ad Content
137Which of the following are examples of channels? Select all that apply.
- Aa) Audience
- Bb) Organic Search
- Cc) Conversion
- Dd) Display
- Ee) Email
138Which of the following are examples of Sources?
- Aa) example.com
- Bb) mail.google.com
- Cc) (direct)
- Dd) google
- Ee) All of these are possible Sources.
139Which of the following are examples of Sources? Select all that apply.
- Aa) Email
- Bb) Example.com
- Cc) Search
- Dd) Google
- Ee) Display
140Which of the following is a “source” in Google Analytics? (select all that apply)
- Aa) googlemerchandisestore.com
- Bb) (direct)
- Cc) Google
- Dd) Email
141Which of the following are examples of Mediums?
- Aa) Conversion
- Bb) Example.com
- Cc) Google
- Dd) Email
- Ee) All of these are Mediums.
142Which of the following is a “medium” in Google Analytics?
- Aa) Organic
- Bb) CPC
- Cc) referral
- Dd) mail.google.com
143Which of the following is not a default Medium in Google Analytics?
- Aa) cpc
- Bb) referral
- Cc) organic
- Dd) email
- Ee) All of these are default Mediums.
144What channels are included by default in the Channels report? (select all that apply)
- Aa) Organic Search
- Bb) Direct
- Cc) Display
- Dd) Device
145Which of the following Channels is part of the Default Channel Grouping?
- Aa) Display
- Bb) Direct
- Cc) Social
- Dd) Organic
- Ee) All of these are part of the Default Channel Grouping.
146You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?
- Aa) Behavior
- Bb) Conversion
- Cc) Audience
- Dd) Admin
- Ee) Acquisition
147Which of the following could be measured by defining a goal in Google Analytics?
- Aa) The percentage of visits that contain only one page view
- Bb) The percentage of visits during which visitors spent at least two minutes on the site
- Cc) The percentage of visits that result in a site registration
- Dd) Conversion rate
- Ee) All of these could be measured by defining a goal in Google Analytics
148Which of the following could be measured by defining a goal in Google Analytics? Check all that apply.
- Aa) The percentage of sessions that result in a site registration
- Bb) The percentage of sessions that are unique
- Cc) The percentage of sessions which contain three or more pageviews
- Dd) The percentage of sessions during which users spend at least 2 minutes on the site
149Which of the following are examples of Goals in Google Analytics? (select all that apply)
- Aa) Making a purchase
- Bb) Signing up for a newsletter
- Cc) Completing a successful Google search
- Dd) Submitting a contact information form
150 Which of these are Goal types in Google Analytics?
- Aa) Destination
- Bb) Duration
- Cc) Pages/Screens per session
- Dd) Event
151When configuring a goal, why is it useful to assign a goal value?
- Aa) To determine the conversion rate
- Bb) To calculate ecommerce metrics
- Cc) To determine the popularity of each of your pages
- Dd) To attribute monetary value to non-ecommerce conversions
152Which of the following questions can be answered using the goal flow report?
- Aa) Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
- Bb) Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
- Cc) Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
- Dd) Do visitors usually start my conversion process from the first step or somewhere in the middle?
- Ee) All of these can be answered using the goal flow report.
153 You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?
- Aa) 2
- Bb) 0
- Cc) 5
- Dd) 1
154If you define an event goal of playing a video, and a user plays that same video three times in the same session, how many Goal conversions will Google Analytics record?
- Aa) 1
- Bb) 2
- Cc) 3
- Dd) 4
155Setting up goals allows you to see________.
- Aa) bounce rate
- Bb) conversion rates
- Cc) a list of transactions
- Dd) ecommerce revenue
156Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?
- Aa) www.example.com/thankyou.html
- Bb) www.example.com/thankyou/receipt.php
- Cc) All of these would count as goals.
- Dd) www.example.com/thankyou.php
157Create a goal in the “Master Profile” for the website to match the following pages:
www.mysite.com/thankyou/shoes
www.mysite.com/thankyou/shirt
www.mysite.com/thankyou
What match type and URI pattern did you use to create the goal in your account?- Aa) Match type: Equals to; URI pattern: /thankyou
- Bb) Match type: Begins with; URI pattern: /thankyou
- Cc) Match type: Equals to; URI pattern: www.mysite.com/thankyou
- Dd) Match type: Begins with; URI pattern: www.mysite.com/thankyou
158If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?
- Aa) /thankyou.html
- Bb) /thankyou.php
- Cc) /thankyou/receipt.php
- Dd) All of the above
159Specifying a goal value allows Google Analytics to calculate __________.
- Aa) Revenue per Click
- Bb) Bounce Rate
- Cc) Average Order Value
- Dd) Ecommerce Revenue
- Ee) Goal Revenue
160When configuring a goal, why is it useful to assign a goal value?
- Aa) To attribute monetary value to a non e-commerce site
- Bb) To calculate e-commerce metrics
- Cc) To determine the popularity of webpages
- Dd) You must assign a goal value in order to track conversions
161Which of the following would prevent URL destination goal conversions from being recorded?
- Aa) There was a misspelling in the URL of the goal definition
- Bb) The tracking code is missing from the conversion page
- Cc) The match type in the goal definition is incorrect
- Dd) No URL destination goals have been defined
- Ee) All of these answers apply
162Which of these best defines a Destination goal in Google Analytics?
- Aa) A website page viewed by the user once they have completed a desired action
- Bb) A KPI
- Cc) A page that has given you revenue
- Dd) The most popular page on your site
163You define a Destination goal by:
- Aa) Adding the e-commerce code to the goal page
- Bb) Adding the conversion ID to the tracking code on the goal page
- Cc) Dragging the goal page onto a Standard Report
- Dd) Specifying the conversion page in your view settings within Google Analytics
164When you create a Goal in Google Analytics, you must set up a funnel visualization.
- ATrue
- BFalse
165Which of the following are required in order to see data for each page of a three-page conversion process in the Goal Flow report? Check all that apply.
- Aa) You must have Ecommerce reporting implemented.
- Bb) You must set up a Goal for the conversion.
- Cc) You must set up each of the three pages as a funnel step in the Goal settings.
- Dd) None of the above. Goal Flow reports are automatically populated with data about your conversion processes.
166Google Analytics Goals let you specify:
- Aa) which users are likely to convert
- Bb) which interactions should be used to calculate conversions
- Cc) which users spend the most time on your home page
- Dd) which page or screen is the first of a user’s visit
167Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site?
- Aa) an offline sale
- Bb) an online sale
- Cc) a view of the home page
- Dd) All of these are mirco conversions for this site.
- Ee) Use of the “customize your watch” tool
168Which of the following represents a macro conversion for an ecommerce site?
- Aa) receiving a product inquiry
- Bb) a completed sales transaction
- Cc) collecting a lead
- Dd) a click on a “buy” button
- Ee) all of the above
169You run a heavy-machinery business and use your website to generate sales leads for high-priced items. Which of the following actions below would you consider the main “macro conversion” for your site?
- Aa) A potential customer visits a lead form, but doesn’t fill it out or submit it.
- Bb) A potential customer fills out and submits a lead form.
- Cc) A potential customer downloads a spec sheet for one of your machines.
- Dd) A potential customer signs up for your weekly newsletter.
- Ee) A potential customer joins your social media community.
170A macro conversion
- Aa) Occurs when someone completes an action that’s important to your business
- Bb) Is your highest converting campaign
- Cc) Always occurs prior to a micro conversion
- Dd) Is a large revenue sale that is directly attributable to a display campaign
- Ee) Occurs when over 50% of visitors buy an item
171In a measurement plan, what are macro-conversions?
- Aa) The main actions you want users to take on your website that accomplish your business goals
- Bb) The secondary actions users take on your website that lead up to main actions
- Cc) The metric data you use to measure business success
- Dd) Keyboard shortcuts for tasks in Google Analytics
172Person A and person B each visits your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?
- Aa) 0%
- Bb) 100%
- Cc) 50%
- Dd) 33%
- Ee) 200%
173You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would me most useful?
- Aa) Secondary Dimensions
- Bb) Intelligence Alerts
- Cc) Annotations
- Dd) Real-Time
174Which of the following is true of ROI?
- Aa) If Cost is $5 and Revenue is $5, your ROI is 50%
- Bb) If Cost is $5 and Revenue is $5, your ROI is 100%
- Cc) If Cost is $5 and Revenue is $5, your ROI is 0%
- Dd) If Cost is $5 and Revenue is $5, your ROI is 20%
- Ee) None of these answers are true of ROI
175To calculate ROI correctly, Google Analytics needs (select all that apply)
- Aa) Cost
- Bb) Operating Cost
- Cc) Margin
- Dd) Interest Rate
- Ee) Revenue
176Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?
- Aa) tax amount
- Bb) credit card number
- Cc) billing city
- Dd) purchase amount
- Ee) product SKU(s)
177In order to set up ecommerce tracking, you need to_________. Select all that apply.
- Aa) have linked an AdWords account with your Google Analytics account
- Bb) enable ecommerce tracking in at least one of the views for a property
- Cc) add ecommerce tracking JavaScript to your receipt page or “transaction complete” page
- Dd) add an ecommerce campaign variable to your URLs
178Which of the following questions could you answer with the Ecommerce reports Check all that apply.
- Aa) Which product category brings in the most revenue for my business?
- Bb) What are the ten most frequently purchased products on my site?
- Cc) What products did a visitor purchase together in the same transaction?
- Dd) What is the average order value of the transactions placed on my site?
179AdWords lets users advertise on which properties? (select all that apply)
- Aa) Google Search
- Bb) Google Display Network
- Cc) DoubleClick Campaign Manager
- Dd) Google AdSense
180Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs.
- ATrue
- BFalse
181Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?
- Aa) AdWords Keywords
- Bb) Hour of Day
- Cc) Destination URLs
- Dd) Placements
- Ee) Campaigns
182If a paid keyword has an Assisted/Last Click or Direct Conversion value of .5, which of the following is true?
- Aa) The keyword played an assist role in exactly one conversion
- Bb) The keyword played an assist role in exactly five conversions
- Cc) The keyword played an assist role less often than it played a last click role
- Dd) none of these answers
183You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?
- Aa) Destination URL
- Bb) Ad Group
- Cc) Campaign
- Dd) Placements
- Ee) Keyword
184Which of the following AdWords reports would you use to investigate whether you should modify your bidding during certain hours of the day to optimize conversions?
- Aa) Campaigns
- Bb) Keywords
- Cc) Search Queries
- Dd) Time of Day
- Ee) Destination URLs
185Which of the following AdWords reports in Google Analytics should you use to investigate optimizing conversions by modifying bidding based on users’ location?
- Aa) Campaigns
- Bb) Keywords
- Cc) Bid Adjustments
- Dd) Destination URLs
186Which of the following would help you to determine the conversion value of a paid keyword?
- Aa) Multi-Channel Funnels
- Bb) CPM
- Cc) CTR
- Dd) Real-Time
- Ee) none of these answers
187Which of the following metrics would allow you to assess AdWords campaign profitability?
- Aa) Revenue per Click
- Bb) CTR
- Cc) ROI
- Dd) Margin
- Ee) CPM
188Which of the following are possible ways to view the dimension “Ad Content” in your Google Analytics AdWords reports? Check all that apply.
- Aa) Switch the primary dimension in the AdWords Campaigns report to “Ad Content”
- Bb) Switch the primary dimension in the AdWords Keywords report to “Ad Content”
- Cc) Add “Ad Content” to the Campaigns report as a secondary dimension
189Which of the following Google Analytics dimensions are only available for AdWords traffic? Check all that apply.
- Aa) Medium
- Bb) Matched Search Query
- Cc) Query Match Type
- Dd) Placement Domain
- Ee) Source
- Ff) Campaign
190Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?
- Aa) Time Lag
- Bb) Conversion Value
- Cc) Path Length
- Dd) Top Conversion Paths
- Ee) Assisted/Last Interaction Conversions
191If you wanted to quickly view users that initiated sessions on your website over 1-day, 7-day, 14-day, and 30-day periods, which report should you use?
- Aa) User Explorer report
- Bb) Active Users report
- Cc) Users Flow report
- Dd) Behavior Overview report
192Which of these are required for Multi-channel Funnels?
- Aa) Advertising Features
- Bb) Custom Dimension
- Cc) Goals or Ecommerce
- Dd) In-page Analysis
193Your Multi-Channel Funnel reports have no data. What is the most likely reason?
- Aa) You haven’t implemented Goals or Ecommerce
- Bb) Your are not using Content Experiments
- Cc) You haven’t enabled demographic data
- Dd) You haven’t set up Goal Funnels
- Ee) You are not using Google Tag Manager
194In Multi-channel Funnel reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
- ATrue
- BFalse
195You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?
- Aa) Visits
- Bb) Assisted Conversions
- Cc) Bounce Rate
- Dd) Impressions
- Ee) Clicks
196Multi-channel Funnel reports can credit conversions across which of these channels?
(select all that apply)- Aa) Website referrals
- Bb) Paid and organic search
- Cc) Custom campaigns
- Dd) Television channels
197What is Bounce Rate?
- Aa) the percentage of visits when a visitor viewed only one page and then exited without a second interaction on the site
- Bb) the percentage of times unique visitors returned to your website in a given time period
- Cc) the percentage of sessions for which a visitor exits from your homepage
- Dd) the percentage of site exits
198Why might a site have a high Bounce Rate? Check all that apply.
- Aa) The landing page of the site has extra Event Tracking implemented to track additional actions besides pageviews.
- Bb) The ads that bring the users to the site set different expectations than the landing page.
- Cc) The site only has one page (e.g. a simple blog).
- Dd) The page that your users typically land on doesn’t have enough information or a good call-to-action.
199True or False. In order to see data in the Multi-Channel Funnels reports you must first implement Goals or Ecommerce.
- ATrue
- BFalse
200Which of the following Multi-Channel Funnels reports would you use to see the most common sequences of marketing touch points that lead to conversions on your site or app?
- Aa) Assisted Conversions
- Bb) Top Conversion Paths
- Cc) Time Lag
- Dd) Path Length
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- Description
- Quiz on GA Test Part 1, created by Ashley Taliercio on 02/08/2017.
- Author
- Ashley Taliercio
- Language
- English
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