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GA Test Part 2
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Questions in this quiz (78)
1Google Analytics can recognize returning users
- Aa) on websites only
- Bb) on websites, Android mobile apps
- Cc) on websites, iOS mobile apps, Android mobile apps
- Dd) Google Analytics cannot recognize returning users on any device.
2How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
- Aa) Primary conversion
- Bb) Assisted conversion
- Cc) Second-to-last-click attribution
- Dd) Last-click attribution
3You’ve found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand? Select all that apply.
- Aa) First Interaction attribution model
- Bb) Last Non-Direct Click attribution model
- Cc) Linear attribution model
- Dd) Position Based attribution model
- Ee) Last Click attribution model
4Channel X has an Assisted/Last Interaction Conversion value of exactly 1. Which of the following is true?
- Aa) Channel X equally initiates and assists conversions
- Bb) Channel X always initiates conversions
- Cc) Channel X is always the last click before conversion
- Dd) None of these is true
5In the Linear attribution model,
- Aa) each touchpoint in the conversion path share equal credit for the conversion
- Bb) the last touchpoint receives 100% of the credit for the conversion
- Cc) the touchpoints closest in time to the conversion get most of the credit
- Dd) the first touchpoint receives 100% credit for the conversion
6Which of the following most accurately describes the concept of attribution in digital analytics?
- Aa) calculating cost per click
- Bb) determining a user’s device
- Cc) calculating ROI
- Dd) assigning credit for conversions
- Ee) determining a traffic source
7Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
- Aa) Last Interaction model
- Bb) Last Non-Direct Click model
- Cc) Linear model
- Dd) First Interaction model
8A customer visits your site four times in a month before making a $100 purchase on your site. She first comes to your site by clicking on a search ad, then a social media ad, then another search ad, and finally a display ad. If you’re using a linear attribution model, how much conversion credit could be assigned to the last display ad?
- Aa) $0
- Bb) $25
- Cc) $50
- Dd) $100
9What is a “metric” in Google Analytics?
- Aa) A dimension that can help you analyze site performance.
- Bb) The dates in your date range.
- Cc) A segment of data separated out in a report for comparison.
- Dd) The numbers in a data set often paired with dimensions.
10What does the “Users” metric measure?
- Aa) The total number of visits to your website
- Bb) Users that had at least one session on your site in the given date range
- Cc) Users that landed on the homepage of your website
- Dd) Users who have signed up to an email newsletter on your website
11Which of the following suggests a poorly performing landing page?
- Aa) Bounce Rate > 90%
- Bb) Bounce Rate < 90%
- Cc) % New Visits > 90%
- Dd) % New Visits < 90%
- Ee) None of these answers
12Which of the following Behavior metrics shows the number of sessions that included a view of a page?
- Aa) Visits
- Bb) Unique Pageviews
- Cc) Pageviews
- Dd) Bounce rate
- Ee) Unique Visits
13Which of the following are valid scopes for dimensions?
- Aa) user level, campaign level, session level, hit level
- Bb) campaign level, session level, hit level
- Cc) session level, hit level
- Dd) none of these answers is correct
- Ee) user level, session level, hit level
14What does Google Analytics call a URL that passes parameters of useful information for reporting?
- Aa) A data stream
- Bb) A hit
- Cc) A dimension
- Dd) A metric
15You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?
- Aa) Behavior
- Bb) Conversion
- Cc) Admin
- Dd) Audience
- Ee) Acquisition
16Which of the following are measures of traffic volume?
- Aa) Avg. Time on Site
- Bb) Margin
- Cc) Bounce Rate
- Dd) Visits
17Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?
- Aa) Browser
- Bb) Device category
- Cc) Language
- Dd) All of these dimensions
- Ee) None of these dimensions
18Which of the following metrics shows the number of times your ads were displayed?
- Aa) Impressions
- Bb) CTR
- Cc) Visits
- Dd) Clicks
- Ee) Pageviews
19Which of the following are dimensions?
- Aa) % New Sessions
- Bb) Bounce rate
- Cc) Conversion Rate
- Dd) Screen resolution
- Ee) Region
20Which of the following are dimensions?
- Aa) Conversion Rate
- Bb) % New Sessions
- Cc) Bounce Rate
- Dd) Region
21The following are examples of dimensions: (select all that apply)
- Aa) Traffic source
- Bb) Page name
- Cc) Country
- Dd) Unique visitors
22In Google Analytics, what is a “dimension”?
- Aa) The total amount of revenue a business has made in a given date range.
- Bb) An attribute of a data set that can be organized for better analysis.
- Cc) A comparison of data between two date ranges.
- Dd) A report that offers information about your audience.
23In Google Analytics, what is a “secondary dimension”
- Aa) An additional widget you can add to a dashboard for more specific analysis.
- Bb) An additional metric you can add to a report for more specific analysis.
- Cc) An additional dimension you can add to a report for more specific analysis.
- Dd) A visualization that allows you to view understand the impact of your data.
24If you wanted to view data in reports by different user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature would you set up to collect this data?
- Aa) Custom Filter
- Bb) Custom Dimension
- Cc) Custom Metric
- Dd) Event Tracking
25Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
- Aa) Ecommerce Conversion Rate
- Bb) Bounce Rate
- Cc) Pages/Visit
- Dd) Visits
- Ee) Page Value
26You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?
- Aa) City, and Goal Conversion Rate as a secondary dimension
- Bb) Operating System, and City as a secondary dimension
- Cc) Goal Conversion Rate, and City as a secondary dimension
- Dd) any one of these options
27Which of the following reporting tools would you use to show the dimension “city” next to the dimension “source” in a report?
- Aa) Date comparison
- Bb) Table filter
- Cc) Table sort
- Dd) Plot rows
- Ee) Primary dimension
- Ff) Secondary dimension
- Gg) Pie chart
- Hh) Pivot table
28Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
- Aa) Assisted Conversion Value
- Bb) First Interaction (Click) Conversions
- Cc) Conversion Rate
- Dd) None of these metrics
29Which of the following are metrics? Select all that apply.
- Aa) City
- Bb) % New Visits
- Cc) Pageviews
- Dd) Browser
30The following are examples of metrics: (select all that apply)
- Aa) Unique visitors
- Bb) Page name
- Cc) Average visit duration
- Dd) Traffic source
31In Google Analytics, what is the “Bounce Rate”?
- Aa) The number of times unique users returned to your website in a given time period
- Bb) The percentage of sessions in which a user exits from your homepage
- Cc) The percentage of total site exits
- Dd) The percentage of visits when a user landed on your website and exited without any interactions
32Which of the following would be most useful for optimizing landing pages?
- Aa) Unique Visits
- Bb) Unique Pageviews
- Cc) Visits
- Dd) Pageviews
- Ee) Bounce Rate
33Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?
- Aa) bounce rate and average session duration
- Bb) pageviews and revenue
- Cc) pageviews and bounce rate
- Dd) revenue and average order value
34Every metric may be combined with every dimension in Google Analytics.
- ATrue
- BFalse
35You can only pair metrics with dimensions if they are both in the same scope.
- ATrue
- BFalse
36You can combine a metric X with a dimension Y in Google Analytics
- Aa) as long as sampling is not required
- Bb) if X and Y have been precalculated together in an aggregate table
- Cc) if X and Y are in the same channel grouping
- Dd) if X and Y have the same campaign
- Ee) if X and Y have the same scope
37You want to create a report comparing the performance of pages on your site and decide to use the following dimensions and metrics: Page Title, Avg. Visit Duration, Goal 1 Conversion Rate. Which of the following statements is true about this report?
- Aa) Google Analytics will allow you to create this report, and the report makes sense since you chose to combine hit-level metrics with the hit-level dimension Page Title.
- Bb) Google Analytics will allow you to create this report, but the report does not make sense since you chose to combine session-level metrics with the hit-level dimension Page Title.
- Cc) Google Analytics will not allow you to create this report.
38What are the four scopes available for dimensions and metrics?
- Aa) Event-level, session-level, transaction-level, or user-level scope
- Bb) Location-level, duration-level, product-level, or user-level scope
- Cc) Hit-level, session-level, product-level, or user-level scope
- Dd) Event-level, duration-level, transaction-level, or user-level scope
39If you wanted to create a Custom Dimension to view data about users who logged into your website, what scope would you apply?
- Aa) Hit
- Bb) Product
- Cc) Session
- Dd) User
40Custom Dimensions can be used in which of the following reports? (select all that apply)
- Aa) As primary dimensions in Standard reports
- Bb) As secondary dimensions in Standard reports
- Cc) As primary dimensions in Custom Reports
- Dd) As custom metrics in Custom Reports
41You can apply a Custom Dimension to data you collected before you created the dimension and made it active.
- ATrue
- BFalse
42If you wanted to collect the number of comments users posted to a webpage on your site, which of these would you set up?
- Aa) Custom Filter
- Bb) Custom Dimension
- Cc) Custom Metric
- Dd) Custom Alert
43Custom Metrics can have which of the following scopes? (select all that apply)
- Aa) Hit
- Bb) Product
- Cc) Session
- Dd) User
44Which of these is NOT a benefit of using segments in your data analysis?
- Aa) You can analyze users by single or multi-session conditions
- Bb) You can isolate and analyze specific conversions paths using conversion segments
- Cc) You can compare behavior metrics for groups of users live Converters vs non Converters
- Dd) You can permanently modify the data in your view
45Applying segments to your reports can help you isolate data for which of the following groups? (select all that apply)
- Aa) Users 25 to 34 years of age who have their browser set to Spanish
- Bb) Users that viewed a page on your website and then watched a video
- Cc) Users that engaged in your social media or email campaigns
- Dd) Users who have children
46You can create custom segments using which of the following criteria? (Select all that apply)
- Aa) Dimensions
- Bb) Metrics
- Cc) Session dates
- Dd) Sequences of user actions
47Which of the following would be valid segments to consider when looking at data?
- Aa) traffic by device
- Bb) traffic by geography
- Cc) traffic by marketing channel
- Dd) traffic by time of day
- Ee) all of the above
48Which of the following would be valid segments to consider using to analyze traffic patterns in your data?
- Aa) traffic by time of day
- Bb) traffic by device category
- Cc) traffic by marketing channel
- Dd) traffic by geography
- Ee) All of these answers are correct.
49Which of the following are true about segmentation? (select all that apply)
- Aa) Segmentation can help you find the underlying causes of changes to your aggregate data.
- Bb) Segmentation allows you to isolate and analyze subsets of your data.
- Cc) Segmentation should generally not be used without Real-Time reporting.
- Dd) Segmentation is a technique that should only be used by experienced analysts.
50Which of the following are true about segmentation? Check all that apply.
- Aa) Segmentation allows you to combine data from multiple web properties in your reports.
- Bb) Segmentation allows you to isolate and analyze subsets of your data.
- Cc) Segmentation is a technique that should only be used by experienced analysts.
- Dd) Segmentation can help you find the underlying causes of changes to your aggregate data.
51How many segments does Google Analytics allow you to compare at once?
- Aa) 1
- Bb) 2
- Cc) 3
- Dd) 4
52Segments are applied before sampling, so even if your data is being sampled, your segments will not be.
- ATrue
- BFalse
53You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?
- Aa) Events
- Bb) Annotations
- Cc) Intelligence
- Dd) Real-Time
54You want to measure the percentage of sessions during which the user clicks a “product detail” button. Which of the following would you need to do in order to see this information?
- Aa) Track the button as a page view and look at the Events Overview
- Bb) Track the button with an event and set up an event goal
- Cc) Enable the button as a KPI and set up a dashboard
- Dd) Set up a “product details” button in the ecommerce JavaScript
- Ee) None of these options will work
55You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?
- Aa) set up Real-Time reporting
- Bb) set up a dashboard
- Cc) set up an event goal
- Dd) set up a custom report
56In order to see data in the Events reports, which of the following must you do in addition to implementing the standard Google Analytics tracking code on your site?
- Aa) Set up Event Tracking on the Account settings page and specify which types of events you want to track
- Bb) Set up Event Tracking on the Property settings page and specify which types of events you want to track
- Cc) Add additional Event Tracking code to each action on your site that you want Google Analytics to track as an event
- Dd) None of the above. Events are automatically tracked with the standard Google Analytics tracking code.
57What four parameters can you include with an event hit for reporting?
- Aa) Category, Action, Label, Total Events
- Bb) Category, Action, Label, Unique Events
- Cc) Category, Action, Label, Value
- Dd) Event, Category, Action, Label
58If a user watches a video with event tracking three times in a single session, the number of Unique Events will be counted as:
- Aa) 0
- Bb) 1
- Cc) 2
- Dd) 3
59Which of the following technologies or features can be used to add data to Google Analytics?
- Aa) Data Import, Real-Time
- Bb) Data Import, Intelligence
- Cc) Data Import, Measurement Protocol
- Dd) Real-Time, Intelligence
60You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?
- Aa) Analytics Intelligence
- Bb) Data Import
- Cc) Segments
- Dd) Annotations
- Ee) Custom Reports
61Which of the following is an example of adding internal context to your data? Choose one.
- Aa) Using third-party data from your competition to set targets for your own site performance.
- Bb) Using a monthly visits benchmark from your industry as a whole to set targets for your own site performance.
- Cc) Using your site’s historical monthly visits data to set a future monthly visits target.
62The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk.
- ATrue
- BFalse
63To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use?
- Aa) Data Import
- Bb) Browser cookies
- Cc) The Networking protocol
- Dd) The Measurement Protocol
64Similar to the JavaScript and mobile SDKs, you’ll need to include a tracking ID with each hit collected by the Measurement Protocol.
- ATrue
- BFalse
65How can you add data to Google Analytics from other sources? (select all that apply)
- Aa) Link your AdWords account to Google Analytics to import advertising data
- Bb) Use Cost Data Upload to import click and cost data from non-AdWords campaigns
- Cc) Import a .csv file into Google Analytics to attach new dimensions to existing dimensions
- Dd) Upload data to Google Spreadsheets and automatically sync it with your Google Analytics account
66To add external data to Google Analytics using the Data Import feature, you must have:
- Aa) a key that links the imported data with Google Analytics
- Bb) a key that links the imported data with your AdWords account
- Cc) an SDK that links the imported data with Google Analytics
- Dd) an API that links the imported data with your AdWords account
67What are the two methods of importing external data into Google Analytics using Dimension Widening? (select all that apply)
- Aa) Linking to Google Spreadsheets
- Bb) Using the Mobile SDKs
- Cc) Using the API
- Dd) Uploading a spreadsheet or CSV file
68 In Google Analytics, what is “remarketing”?
- Aa) When users visit your website for the first time and complete a conversion
- Bb) When you show users targeted ads to bring them back to your website and encourage a conversion
- Cc) When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
- Dd) When a user buys an available product from a competitor
69Which of these may be imported to define a remarketing audience? (select all that apply)
- Aa) Pre-defined Segment
- Bb) Custom Segment
- Cc) Goals
- Dd) Channel Groupings
70Which of these are remarketing audiences that you can define? (select all that apply)
- Aa) Users who visited a specific page on your website
- Bb) Users who played a video on your website
- Cc) Users who purchased a product on your website
- Dd) Users who visited your store in person
71What is the maximum duration that a user can be included in a remarketing audience that you’ve defined?
- Aa) 120 days
- Bb) 180 days
- Cc) 365 days
- Dd) 540 days
72What does a remarketing audience require to be eligible for Search Ad remarketing in your AdWords account?
- Aa) 100 cookies
- Bb) 1000 cookies
- Cc) 2000 cookies
- Dd) 5000 cookies
73To set up Dynamic Remarketing, what do you need to create in the Google Analytics Admin area?
- Aa) Custom Segment
- Bb) Custom Dimension
- Cc) Custom Metric
- Dd) Custom Report
74Which of the following groups could you target with Dynamic Remarketing? (select all that apply)
- Aa) Users who viewed your homepage
- Bb) Users who sign up to your email newsletter
- Cc) Users who viewed product detail pages
- Dd) Users who abandoned their shopping carts
75To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to?
- Aa) The Google Search Center
- Bb) The Google Analytics Center
- Cc) The Google Merchant Center
- Dd) The Google Help Center
76For mobile applications, Google Analytics will use the same Javascript tracking code as websites.
- ATrue
- BFalse
77Google Analytics stores mobile app usage data locally on the device and sends it to the Analytics account later using a batch process called:
- Aa) resending
- Bb) rerouting
- Cc) dispatching
- Dd) displacing
78If an app gets uninstalled and then reinstalled, Google Analytics will have to create a new unique identifier on the device instead of matching the session as coming from a returning user.
- ATrue
- BFalse
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- Quiz on GA Test Part 2, created by Ashley Taliercio on 10/08/2017.
- Author
- Ashley Taliercio
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- English
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