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US market subcultures: Hispanic, Asian, Gen X consumers

wiwin_cid 16 Fragen

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  1. 1American population is very important to marketers due to their increasing purchasing power and their interest in certain products. These products include martial arts, basketball, iced tea drinks, body powder, and breath fresheners:
    1. AAfrican american consumer
    2. Bgeneration Y
    3. Cgeneration X
    4. DAsian American
  2. 2challenge for marketers because it is so diverse and there are so many languages spoken.
    1. AOlder consumers
    2. BBaby boomers
    3. CAsian american Market
    4. DWorking womans
  3. 3A distinct cultural group that exists as an identifiable segment within a larger, more complex society
    1. AGender
    2. BSubculture
    3. CReligious subculture
    4. DSalade
  4. 4Some consider it a single group but there are actually several subgroups in the United States.
    They tend to be very fashion conscious. They tend not to be impulsive buyers and prefer to shop at smaller stores; this may be in part because they prefer fresh to frozen or prepared foods.
    1. Areligious culture
    2. BAfrican american culture
    3. Cpizza
    4. DHispanic culture
  5. 5They are mixed on their views of retirement and will therefore purchase in different ways during these golden years.
    Have a lot of purchasing power due to their size and their propensity to purchase for themselves, others, and their homes
    1. AGen y
    2. BCurly fries
    3. CGen X
    4. DBaby boomers
  6. 6Shifted from TV viewing to the Internet and are less likely to read newspapers. They are the largest users of text messaging and spend a lot of time with online social networks. And is divided in 3 groups
    1. AGen Y
    2. BGen X
    3. CTacos
    4. DBaby boomers
  7. 7Groups that may be targeted by marketers because of purchase decisions that are influenced by their religious identity.is an important subculture when we think about rituals that are performed by subcultures.
    1. Apollo
    2. BReligious culture
    3. CRoman Catholicism
    4. DJudaism
  8. 8Born between 1965 and 1979, also referred to as Xers, busters, or slackers.Do not like labels, are cynical, and do not want to be marketed to
    1. AGen X
    2. BSex roles
    3. CWomen working
    4. DOlder consumers
  9. 9Subcultures in a larger society in which members often retain a sense of identification and pride in the language and customs of their ancestors.
    1. ASex roles
    2. BNationality Subcultures
    3. Cwomens working
    4. DReligiosos
  10. 10They have an important cultural component; it is quite fitting to examine gender as a subcultural category
    1. AAfrican american consuming
    2. BRacial subcultures
    3. CSex roles
    4. DAsian americans

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Quiz am Ohne Titel, erstellt von wiwin_cid am 20/11/2014.
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