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US market subcultures: Hispanic, Asian, Gen X consumers
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Questions in this quiz (16)
1American population is very important to marketers due to their increasing purchasing power and their interest in certain products. These products include martial arts, basketball, iced tea drinks, body powder, and breath fresheners:
- AAfrican american consumer
- Bgeneration Y
- Cgeneration X
- DAsian American
2challenge for marketers because it is so diverse and there are so many languages spoken.
- AOlder consumers
- BBaby boomers
- CAsian american Market
- DWorking womans
3A distinct cultural group that exists as an identifiable segment within a larger, more complex society
- AGender
- BSubculture
- CReligious subculture
- DSalade
4Some consider it a single group but there are actually several subgroups in the United States.
They tend to be very fashion conscious. They tend not to be impulsive buyers and prefer to shop at smaller stores; this may be in part because they prefer fresh to frozen or prepared foods.- Areligious culture
- BAfrican american culture
- Cpizza
- DHispanic culture
5They are mixed on their views of retirement and will therefore purchase in different ways during these golden years.
Have a lot of purchasing power due to their size and their propensity to purchase for themselves, others, and their homes- AGen y
- BCurly fries
- CGen X
- DBaby boomers
6Shifted from TV viewing to the Internet and are less likely to read newspapers. They are the largest users of text messaging and spend a lot of time with online social networks. And is divided in 3 groups
- AGen Y
- BGen X
- CTacos
- DBaby boomers
7Groups that may be targeted by marketers because of purchase decisions that are influenced by their religious identity.is an important subculture when we think about rituals that are performed by subcultures.
- Apollo
- BReligious culture
- CRoman Catholicism
- DJudaism
8Born between 1965 and 1979, also referred to as Xers, busters, or slackers.Do not like labels, are cynical, and do not want to be marketed to
- AGen X
- BSex roles
- CWomen working
- DOlder consumers
9Subcultures in a larger society in which members often retain a sense of identification and pride in the language and customs of their ancestors.
- ASex roles
- BNationality Subcultures
- Cwomens working
- DReligiosos
10They have an important cultural component; it is quite fitting to examine gender as a subcultural category
- AAfrican american consuming
- BRacial subcultures
- CSex roles
- DAsian americans
11The availability of the brand in the 50 states.
- ASex role
- BNational brand
- CGender
- DFin
12Because consumers are simultaneously members of several subcultural groups, marketers must determine how consumer’s specific subcultural memberships interact to influence the consumer’s purchase decisions.
- ASex roles
- Bworking womans
- CSubcultural interaction
- DRacial subculture
13• Stay-at-home
• Plan-to-work
• Just-a-job working
• Career-oriented working- AGeographic
- BRegional subcultures
- CWorking woman
14The major racial subcultures in the US are Caucasian, African American, Asian American and American Indian.
- Asubcultural interaction
- Bgender
- CNationalist cultures
- DRacial subcultures
15Difference in consumptions such as food.
- AGender
- BRegional subcultures
- CGeographic
- DNational brand
16 Identification use as a way of describing themselves and other, this helps in developing a mental picture and supporting stereotype of the person in questions.
- ARegional subcultures
- BLationamericanos
- CGeographic
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- Description
- Quiz on Untitled, created by wiwin_cid on 20/11/2014.
- Author
- wiwin_cid
- Language
- Español
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