Karteikarten
MKTG 317 - Chapter 5
Karten in diesem Stapel (5)
- 15 stages of the Consumer Decision Making ProcessNeed Recognition
Information Search
Evaluation of Alternatives
Purchase
Post-purchase Behavior - 23 Influences that affect CDMPsychological Influences
Sociocultural Influences
Situational Influences - 34 Sociocultural InfluencesCulture
Personal Influence
Reference Groups
Social Class - 45 Psychological InfluencesMotivation
Perception
Learning
Attitudes
Lifestyle - 55 Situational InfluencesPurchase Task
Social Surroundings
Physical Surroundings
Antecedent State
Temporal Effects
Informationen
- Beschreibung
- Karteikarten am MKTG 317 - Chapter 5, erstellt von shannieannon4 am 19/10/2014.
- Erstellt von
- shannieannon4
- Aufrufe
- 12
- Bewertung