Flashcards
MKTG 317 - Chapter 5
Flashcards do conjunto (5)
- 15 stages of the Consumer Decision Making ProcessNeed Recognition
Information Search
Evaluation of Alternatives
Purchase
Post-purchase Behavior - 23 Influences that affect CDMPsychological Influences
Sociocultural Influences
Situational Influences - 34 Sociocultural InfluencesCulture
Personal Influence
Reference Groups
Social Class - 45 Psychological InfluencesMotivation
Perception
Learning
Attitudes
Lifestyle - 55 Situational InfluencesPurchase Task
Social Surroundings
Physical Surroundings
Antecedent State
Temporal Effects
Informações
- Descrição
- FlashCards sobre MKTG 317 - Chapter 5, criado por shannieannon4 em 19-10-2014.
- Criado por
- shannieannon4
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- Avaliação