Karteikarten
CIMA E1 - OPERATIONS MANAGEMENT
Karten in diesem Stapel (23)
- 1PESTEL GBEPolitical
Economic
Social/cultural
Technology
Ecology
Legal - 23 dimensions of Marketing MARKETINGCulture- focus on consumer needs
Strategy- select markete to sell in and product/service
Tactics- the 7 P's - 33 levels of the Marketing environment MARKETING1) macro- environment PESTEL- NO CONTROL OVER
2) micro- environment- customers & suppliers- SOME CONTROL
3) Internal environment- assets, employees, finance- CONTROLLABLE - 4Key activities of a marketing strategy ? MARKETINGMarket research
Market segmentation
Targeting & Positioning - 5Market research definition ? MARKETINGMarket research is the process of gathering, analysing, and reporting data and information relating to the companies MARKET, CUSTOMERS , and COMPETETITORS
- 6W.T.O World Trade Org GBE150 Members (97% of intern trade)
* TRADE AGREEMENTS
*GATT IS MAIN GUIDLEINE
WTO SUCCESSOR TO GATT
GOAL: TO PROMOTE THE FREE FLOWOF TRADE - 7GLOBALISATION GBEINTERDEPENDANCE OF COUNTRIES
INCREASED TRADE
INCREASED ACCESS TO CAPITAL
RAPID DIFFUSION OF TECHNOLOGY - 8EXAMPLES OF INTERNAL FAILURE COSTS OPERATIONS MNGMTDef: Costs arising from inadequate qualtiy identified BEFORE the transfer to customer
*scapped material
*lost material
*cost of reqorking faulty output
*cost of reviewing product specs
*cost of not charging for services to pacify customer - 9T P M Benefits OPERATIONS MANAGEMENTTOTAL PRODUCTIVE MAINTENANCE
*Reduce Breakdowns
*Improve On-Time Delivery
*consistency of product
*Reduction of Waste
*accurate production scheduling - 10ECONOMIC NATIONALISM gbeProtect it's own economy and industries
- 11ECONOMIC LIBERALISATION gbeMoving Away from Nationalism and work w/other countries to benefit them both
- 12IMPACT OF GLOBALISATION ON COUNTRIES gbe*More competition
*Alliances with other countries ( easier to achieve)
*New Markets open up.
*relocation - may move to save labor costs, avoid tariffs & quotas - 13POLITICAL RISKS samples of gbe*Unstable Government
*New Government
*Gov Policy on Taxation, Trade Roles, Investment incentives.
Corp or employer law changes+
*Change or cancellation of Gov contract - 14THE WORLD BANK gbecame from Breton Woods ( 1944)
5 Main Bodies - 15IMF International Money Fund gbeEstablished at Breton Woods Meeting ( 1944)
After WW2 - Help to rebuild economies
Now helps former communist nations to rebuild - 16G8 gbeNo official powers or resources
uk, usa, france, japan, canada italy, germancy, russia
annual summit
rotate presidency - 17OUTSOURCING gbeOutsourcing to specialist external providers:
ADVANTAGES:
Expertise
Cost Savings
Flexibility
focus on core business
DISADVANTAGES:
Confidential info risk
Loss of in-house expertise
loss of control over quality
transaction costs
impact on culture if redundancies - 18OM 2 transforming inputsUsed to alter the state of resources
Labour - the work force
Facilities( buildings,equipment vehicles..) - 19Om Transformed inputs include...They are manipulated and formed into something else
Materials
Information
Customers - 20Om THE 4 V's of operationMethod of analysing transformational processes
Volume- high = capital intensive! low= labour intensive
Variety
Variation in demand
Visibility - 21Mintzbergs operating core
- 22Mintzbergs operating core-2Strategic apex- formulate/ implement strategy
Middle Line- links apex to operating core
Operating core- people involved with producing products
Techno structure- expert advice/ research work study
Support staff- provides assistance outside the work flow ( pr, cleaning) - 233 core functions of the Operations FunctionOperations-responsible for fulfilling customer orders
Marketing &sales- identify customers needs. Communicating
Product development-
Informationen
- Beschreibung
- E2 CIMA Karteikarten am CIMA E1 - OPERATIONS MANAGEMENT, erstellt von beth auerbach am 28/09/2014.
- Erstellt von
- beth auerbach
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- 146
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