Karteikarten
IB Business Management 1.3
Karten in diesem Stapel (14)
- 1Mission statementA statement of the business's core aims, phrased in a way to motivate employees and to stimulate interest by outside groups
- 2Vision statementA statement of what the organization would like to achieve or accomplish in the long term
- 3Corporate aimsThe long term goals which a business hopes to achieve
- 4Divisional/operational objectivesShort or medium term goals or targets- usually specific in nature- which must be achieved by an organization to attain its corporate aims
- 5StrategyA long-term plan of action for the whole organization, designed to achieve a particular goal
- 6TacticShort-term policy or decision aimed at resolving a particular problem or meeting a specific part of the overall strategy
- 7Characteristics of strategic decisionsLong term, difficult to reverse once made, taken by directors and/or senior managers, cross-functional (involve all major departments of the business)
- 8Characteristics of tactical decisionsShort to medium term, reversible, taken by less senior managers and subordinates, impact of tactical decisions is often only on one department
- 9Ethical code (code of conduct)a document detailing a company's rules and guidelines on staff behavior that must be followed by all employees
- 10Corporate social responsibility (CSR)this concept applies to those businesses that consider the interests of society by taking responsibility for the impact of their decisions and activities on customers, communities and the environment
- 11social auditan independent report on the impact a business has on society. This can cover pollution levels, health and safety record, sources of supplies, customer satisfaction and contribution to the community
- 12Conflicts between corporate objectives-Growth vs profit
-Short term vs. long term: lower profits need to be accepted in the short term for investment of new tech or new products
-Stakeholder conflicts - 13Factors determining corporate objectives-corporate culture
- size and legal form of the business
- public sector vs private sector
-well-established businesses - 14Evaluation of Ansoff's matrix-allows managers to analyze the risks, costs, potential gains of each option
- only considers 2 factors, consider SWOT & STEEPLE
- matrix does not suggest detailed marketing options
Informationen
- Beschreibung
- Grade 12 Business Studies Karteikarten am IB Business Management 1.3, erstellt von One Fish Two Fish am 18/01/2020.
- Erstellt von
- One Fish Two Fish
- Aufrufe
- 79
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