chapter 17

Chapter 17

The internet and

e-commerce

Advantages of using internet for research

Using internet as secondary market research makes it quicker and easier for businesses to get information

It's likely that any available research would have questioned a larger sample of people than business could.

If it's available electronically it's easier for the business to edit and save it.

Easier to keep an eye on competitors.

Disadvantages of using internet for research

Can be expensive to buy the market research findings a business needs.

Has to ensure information is up to date and accurate.

Should only use research conducted in similar location.

Disadvantages

Cost can be high

Takes a lot of time to develop the databases.

Must have stock to service the global demand.

Customers that aren't a fan of the internet may go elsewhere.

Using internet for research

Having a website

Advantages

Gives the business a global presence.

Some businesses such a publishing company, don't need to be near customers so having a website helps them realistically serve a wider area.

Open 24/7 so can improve profit.

They can have links and hyperlinks to advertise other things (e.g twitter) without spending money on flyers etc.

Using the internet for communication via email

Advantages

Emails arrive very quickly after sent.