Basic concepts of Consumer Behavior

Basic concepts of Consumer Behavior

1. main authors

   • ROLANDO ARELLANO
     • it tells us that it is
     • internal or external activity of the individual or groups of people
       • satisfies
         • needs
           • through
             • goods
             • services
   • PHILIP KOTLER
     • Consisting of analyzing
       • individuals
         • groups
         • companies
         • they have
           • goods, services, ideas and experiences
             • satisfying your needs and desires
   • MICHAEL SOLOMON
     • process where people and groups intervene
       • they select
       • buy
       • use
       • discard
       • products, services, ideas and experiences
         • for
           • satisfy needs
   • KANUK AND SCHIFFMAN
     • set of acts
       • for
         • Search, buy, use, evaluate and dispose
           • products
           • services
             • seek to
               • satisfy needs
           • ideas