Mind map
Basic concepts of Consumer Behavior
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Basic concepts of Consumer Behavior
main authors
- ROLANDO ARELLANO
- it tells us that it is
- internal or external activity of the individual or groups of people
- satisfies
- needs
- through
- goods
- services
- through
- needs
- satisfies
- PHILIP KOTLER
- Consisting of analyzing
- individuals
- groups
- companies
- they have
- goods, services, ideas and experiences
- satisfying your needs and desires
- goods, services, ideas and experiences
- individuals
- Consisting of analyzing
- MICHAEL SOLOMON
- process where people and groups intervene
- they select
- buy
- use
- discard
- products, services, ideas and experiences
- for
- satisfy needs
- for
- process where people and groups intervene
- KANUK AND SCHIFFMAN
- set of acts
- for
- Search, buy, use, evaluate and dispose
- products
- services
- seek to
- satisfy needs
- seek to
- ideas
- Search, buy, use, evaluate and dispose
- for
- set of acts
- ROLANDO ARELLANO
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- Description
- Mind Map on Basic concepts of Consumer Behavior, created by Oscar Martin Hernández Ramos on 17/11/2017.
- Created by
- Oscar Martin Hernández Ramos · Nov 2017
- Updated
- Nov 18, 2017
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