NEUROMARKETING

NEUROMARKETING

1. Is

   • A new approach to address the analysis of consumer behavior through the understanding of their mental processes, which make
     • Perceive
       • Act
         • Make decision properly

2. NEUROSCIENCE

   • is
     • The one that fuses diverse disciplines; biology, molecular, electrophysiology, anatomy, developmental ebriology, cellular biology and behavioral biology

3. NEUROECONOMY

   • iS
     • The discipline that links neuroscience research and economics

4. For neuromarketing, the understanding of the perceptual process is fundamental, since what the client understands becomes the true reality