E-commerce

E-commerce

1. Ubiquity

   • You can buy the products through Cell Phones, Computers and tablets.
     • In this moment target only sell the products in USA, Mexico and Canada

2. Global Reach

   • People can buy some Target products around the world, but through the Borderfreel.com
   • REFERENCES:
     • https://intl.target.com/
       • https://itunes.apple.com/us/app/target/id297430070?mt=8
         • http://www.tvynovelas.com/mx/
           • https://www.borderfree.com/

3. Universal Standars.

   • The form to buy the products are very easy, the page leaves step by step all the time, and you can choose the shipping categories and the prices. You don´t have problems to import productos so it reduce costs.

4. Richness

   • Target only send the produts by DHL in Mexico and Canada but the problem is the shipping is more expensive than the product, so it elevate the cost

5. Interactivity

   • Many companys can sell the products the diferences between the other companies and Target are the exclusivities than Target has and the discounts in season products.

6. Personalization/customization

   • The barriers for entry are low, because many companies sell similar products. Target can't personalization the product so, you can only buy the product than you see on web page.

7. Information density

   • The power of negotiation with the costumers are low, customers decide if want buy the product or not. Target sell the sames products in the stores so customers can buy it by web page with free shipping only in USA,

8. Social technology

   • Its very easy search and buy the products, the web page and the app are very friendly so the people can see a lot of options. The power of negotiation with the suppliers are high because if the supplier wants to sell their products it need to adapt their process like target wants.

9. Recomendations

   • 1.- Reduce the cost for shippings maybe creating different alliances with differents logisitcs companys for reduce the cost because in some case the shipping is more expencive than the product
     • 2.- To create app for mobiles in the Mexico store because the app only exisit in USA and Canada
       • 3.- Make more marketing in Mexico because many people don't know Target and this is bad for it because Target lose sells.

10. Juan Antonio VIllegas Alcántar

    • A01065439
      • ITESM GDL

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