Consumer Behavior

Consumer Behavior

1. Consumer Profile: Nationality: Mexican Family Work: Formal or Informal Salary: $3 or less per person in each family a day Social Class: D+, D, E

   • Main Variables
     • Geographic
       • Climate
       • Region
     • Demographic
       • Age
       • Genre
       • Size of family
       • Income
       • Education
       • Profession
       • Culture
     • Psychographic
       • Values
       • Attitudes
       • Where they buy
       • Aspirations
       • Access to credit
       • Personality
       • Lifestyle