consumer behavior

consumer behavior

1. attitude

   • can be defined as the set of beliefs and emotions a consumer holds for a particular brand product service which determine the perception of that consumer towards the former.

2. belief

   • a descreptive thought that a person holds about something

3. business buyer behavior

   • the concept of understanding the needs and wants of a business and making appropiate purchases which ultimately help a company get profits.

4. consumer buyer behavior

   • is the sum total of a consumers attitudes preferences intentions, and decisions regarding the consumers`s behavior in the marketplace when purchasing a product or service.

5. consumer market

   • is a marketplace consisting of household consumers who buy goods for individual or family consumption.

6. culture

   • a specific type of marketing thet is geared towards promoting a message to a certain group or potential purchases from a particular culture or demographic

7. groups

   • a number of people of things that are located class together or are considered together

8. learning

   • changes in an individual behavior arbing from experience

9. lifestyle

   • denoting advertising or products designed to appeal to a consumer by association with a desirable lifestyle.

10. motive

    • buying motive relates to the feelings and emotions of people wich generates a desire to purchase

11. new product

    • is a process of promoting and selling a product to a customer

12. new task

    • is the one purchase decision that has not been done previously by the business as they did not have the need for a new product or task

13. opinion leaders

    • is a well known indivual or organization that has the ability to influence public opinion on the subject matter for which the opinion leader is known

14. perception

    • a mkt concept that encompases a customers impression awareness and or consciousness about a company or its offerings