Transactional Data

Transactional Data

1. Uses

   • Understand buying habits
   • Produce more personalised experiance
   • For targeted advertisement
   • To track delivery of goods

2. Data collected

   • Details of item purchased
   • Unique reference number
   • Delivery tracking data
   • Personal information from online account
   • Purchase price

3. Commercial Value

   • Allows organisation to keep record of purchases
   • Allows delivery to be tracked
   • Contains a rich source of information for customers shopping habits and preferences