Mind map
Transactional Data
Map content
Transactional Data
Uses
- Understand buying habits
- Produce more personalised experiance
- For targeted advertisement
- To track delivery of goods
Data collected
- Details of item purchased
- Unique reference number
- Delivery tracking data
- Personal information from online account
- Purchase price
Commercial Value
- Allows organisation to keep record of purchases
- Allows delivery to be tracked
- Contains a rich source of information for customers shopping habits and preferences
Information
- Description
- Mind Map on Transactional Data, created by karim on 20/01/2015.
- Created by
- karim
- Views
- 4
- Rating