RUSSIA

RUSSIA

1. How to Empathize with Russians

   • Warm Emotional Affectionate 
   • Russians are people- rather than deal-oriented. Try to make them like you.
   • Do them a favor early on, but indicate it is not out of weakness. The favor should be personal, rather than relating to the business being discussed
   • When you show your own firmness, let some glimmer of kindness shine
   • Drink with them between meetings if you are able to; it is one of the easiest ways to build bridges.
   • They like praise, especially related to Russian advances in technology, but also about their considerable artistic achievements.