Market Segmentation

Market Segmentation

1. Geographic Segmentation

   • It's the segmentation that divides the market according to the physical location, whether by neighborhoods, townships or departments, etc.

2. Age and Life-Cycle Segmentation

   • It's the segmentation that allows the market to be divided into groups according to the ages and stages of the life cycle.

3. Gender Segmentation

   • It's based on dividing the market according to gender, whether male or female.

4. Income Segmentation

   • It's based on dividing a market according to the consumers' monetary income.

5. Psychologial Segmentation

   • It' based on dividing a market into several groups, according to the personality, lifestyle, dreams and costumers' interests, among other characteristics.

6. Behavioral Segmentation

   • It's based on dividing the market according to the patterns of the customer's purchasing behavior towards the products.

7. Occasion Segmentation

   • This process divides the market into groups according to the occasions that are related to the customers, where they acquire some good, such as Christmas, where consumers buy goods related to this holiday.

8. Benefit Segmentation

   • It's based on dividing the market into groups of consumers who perceive certain advantages when they purchase a product.

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