Market Segmentation

Start with the key terms

A Market Segmentation mind map introduces a market segment as a subgroup of consumers with similar characteristics. It also describes segmentation as dividing a market into distinct groups. Start there if you want a short overview of the distinction between a segment and the process of creating segments.

The flashcards on market segmentation and target markets give you terms to study alongside the map. Work through the cards after reading the map, then return to it to see how the definitions fit together. You can use the map as a reference while you practice recalling the terms.

Explore ways to segment

Customer Segmentation considers age and its relationship to demand for products. Another listed mind map organizes consumer markets by geographic, demographic, psychographic and behavioral characteristics. Use the two maps together to compare an individual characteristic with a broader set of segmentation categories.

The flashcards on consumer behavior also cover criteria for effective targeting, including identification and the size of a segment. Study those terms alongside the maps to connect the description of a segment with the question of targeting it. A separate mind map considers both benefits and limitations of segmentation.

Connect the maps and quizzes

The quiz Mercadeo includes a question about evaluating the attractiveness of segments and selecting segments to enter. Try it after studying the definitions and targeting cards. If a question is difficult, return to the relevant resource and compare the wording before trying again.

Market Segmentation is one section of Markets, Segmentation, Targeting and Positioning in Marketing, advertising and sales. The listed flashcards also include market targeting and market positioning, giving you terms that connect this section to the wider unit. Choose a map and a quiz to begin exploring those connections.