Macrosegmentation-Microsegmentation

Macrosegmentation-Microsegmentation

1. Microsegmentation

   • is a model of Personalized marketing
     • Process to do a micro-segmentation
       • Find information
       • Investigate the consumer
       • Model development for each segment
       • consumer attributes
       • Reorient strategies
       • Assign channels
     • Micro-segmentation criteria
       • Homogeneity
       • Relevance
       • Measurability
       • Accessibility
       • Substantiality
   • types of microsegmentation
     • Geographical segmentation
     • Demographic segmentation
     • Symbolic segmentation
     • Segmentación producto-beneficio:
     • Behavioral segmentation
     • Psychographic segmentation

2. Macrosegmentation

   • is the division of the market into large segments
     • production of goods and their subsequent sale
   • What is it for
     • define the scope of activity of the company
     • know which market we are targeting
   • Criteria for macrosegmentation
     • Who to meet
     • Most common criteria
     • Needs to cover
     • With which the needs will be covered

3. KAROLL ANDREA VERGEL 940969

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