Ohne Titel

Page structure

1. Campaign header

   • Textual content
     • No big effect for conversion, but for the users' experience
       • Interlinking (glossary-campaign)
   • Topic image
     • The size should be bigger-initiates the whole experience
       • Mood/Seasonal pictures

2. Product matrix

   • Product images
     • Bigger size
       • Products should be justifiying the subline
         • Buying CR vs Leads CR
           • Too plain vs too diversified
             • Sliding mechanism promotes more clicking
               • Product badges
                 • Rating/favourites/Likes
                   • A pre-phrase about the product variety
   • Sign up form/overlay
     • A multiple product image instead of the sign up
       • Change of CTA
         • A more teasing effect-fade the rest
           • Customers' experience as USPs