Mindmap
Consumer attitudes
Inhalt der Mindmap
Consumer attitudes
Predispositions assimilated by individuals to react favorably or unfavorably to a product, service or brand.
Beliefs
Affections
Behavioral intention
Attitude-Behavior Consistency
- Ability
- Competing demands for resources
- Social influence
Attitude Change Strategies
- Changing affect
- Changing behavior
- Changing beliefs
- Change currently held beliefs
- Change the importance of beliefs
- Add beliefs
- Change ideal
Unilateral appeals versus bilateral appeals
Informationen
- Beschreibung
- Mindmap am Consumer attitudes, erstellt von Diana Marquez am 22/05/2021.
- Erstellt von
- Diana Marquez · Mai 2021
- Aktualisiert
- 22 Mai 2021
- Aufrufe
- 0
- Bewertung