Mapa mental
Consumer attitudes
Contenido del mapa
Consumer attitudes
Predispositions assimilated by individuals to react favorably or unfavorably to a product, service or brand.
Beliefs
Affections
Behavioral intention
Attitude-Behavior Consistency
- Ability
- Competing demands for resources
- Social influence
Attitude Change Strategies
- Changing affect
- Changing behavior
- Changing beliefs
- Change currently held beliefs
- Change the importance of beliefs
- Add beliefs
- Change ideal
Unilateral appeals versus bilateral appeals
Información
- Descripción
- Mapa Mental sobre Consumer attitudes, creado por Diana Marquez el 22/05/2021.
- Creado por
- Diana Marquez · may 2021
- Actualizado
- 22 may 2021
- Visitas
- 0
- Valoración