Introduce el texto aquí

Introduce el texto aquí

1. Electronic commerce, translated from the English term e-commerce, can be defined as the economic activity that allows the trade of products and services from digital media, such as web pages, mobile applications and social networks.

2. Although it may resemble the first definition, the latter makes it clear that to market electronically it is not necessary to create a large virtual store and be a consolidated brand on the Internet, since anyone can do so through a simple publication on their social networks or taking advantage of an external platform.

3. Of course, when you want to make this activity a sustainable, profitable and lasting business, it is important to focus on branding , digital authority, marketing and many other elements that contribute to positioning and exposure.

4. ADVANTAGES

   • 1. Flexibility and simplification To have a successful virtual store you will not need hundreds of employees, as long as you have good architecture and technological support.
   • 2. Access to information Later we will talk about Digital Marketing and Inbound Marketing , but we will tell you that developing this type of strategy is much easier when it is marketed electronically.
   • 3. Lower investment In recent years, e-commerce has not only become a source of profitability for big brands. It has also established itself as a very good alternative for small and medium entrepreneurs.

5. DISADVANTAGES

   • Website failures If the network connection has problems, the web page may go down. Therefore, if the store is inactive due to connection failures, it is as if it were closed and the customer will not be able to access.
   • Security in the form of payment Stores are increasingly implementing more secure systems to guarantee payment with credit cards or other methods. However, many people are still wary of entering their bank details online.
   • Shipping process This point has two disadvantages: on the one hand, the time from when a product is ordered until it reaches the customer depends on many factors. Some customers may get impatient and give up the purchase if the times do not meet what they demand.

6. Security in electronic business transactions

   • There are several security aspects that must be considered when an organization plans to have a presence on the "web", and carry out commercial transactions over the Internet; for instance
     • Electronic business transaction security
     • Website security
     • Privacy
     • Authentication or verification of the client's identity
     • Utility of Cryptography
     • Authenticity of the website from the customer's point of view

7. Online transactions

   • OLTP es la sigla en inglés de Procesamiento de Transacciones En Línea (OnLine Transaction Processing). Es un tipo de procesamiento que facilita y administra aplicaciones transaccionales, usualmente para entrada de datos y recuperación y procesamiento de transacciones (gestor transaccional). Los paquetes de software para OLTP se basan en la arquitectura cliente-servidor ya que suelen ser utilizados por empresas con una red informática distribuida.