Buyer decision Process

Buyer decision Process

1. Search for information

   • Optimizing eCommerce
   • User-generated reviews

2. Need recognition

   • Internal stimuli
     • Hunger, Thirst, sickness, etc
   • External stimuli
     • advertisement

3. Evaluation of alternatives

   • Objective
     • Features, functionality, price, ease of use
   • subjective
     • Feelings about a brand

4. Purchasing decision

   • Purchasing experience
   • Building trust
   • make it as easy as possible

5. Post-puchase behavior

   • repeat buyers
   • encourage long term engagement
   • Feedback from the buyers