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Buyer decision Process
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Buyer decision Process
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- Optimizing eCommerce
- User-generated reviews
Need recognition
- Internal stimuli
- Hunger, Thirst, sickness, etc
- External stimuli
- advertisement
- Internal stimuli
Evaluation of alternatives
- Objective
- Features, functionality, price, ease of use
- subjective
- Feelings about a brand
- Objective
Purchasing decision
- Purchasing experience
- Building trust
- make it as easy as possible
Post-puchase behavior
- repeat buyers
- encourage long term engagement
- Feedback from the buyers
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- Mind Map on Buyer decision Process, created by Erico Gerard on 11/10/2021.
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- Erico Gerard
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