E-Commerce

E-Commerce

1. What is it e-commerce

   • economic activity that allows the trade of products and services from digital media, such as web pages, mobile applications and social networks

2. what is e-commerce for

   • 1. Increase sales opportunities
   • 2. Launch innovative products or services
   • 3. Achieve brand recognition

3. advantages of e-commerce

   • 1. Increase in profits: A virtual store is a profitable investment. This is because the costs are reduced and the profit margin is much higher.
   • 2. Possibility to sell 24/7: Another advantage of electronic commerce is that, by replacing physical commerce, users can purchase your products at any time.
   • 3. Opportunity to differentiate from the competition: Stores that sell tangible goods must make the sale through dispatch.

4. disadvantages of e-commerce

   • 1. The competition is much greater, since anyone can start a e-commerce business (at least in theory).
   • 2. There are still many consumers reluctant to buy without seeing the product and that
   • 3. Shipping costs are expensive when business volume is small, and this is a great disadvantage for small businesses.

5. types of e-commerce

   • Business to business (B2B):
     • It is carried out between companies, either between a manufacturer and a wholesaler or between a wholesaler and a retailer.
   • Customer to customer (C2C):
     • It is given from consumer to consumer through marketplace, where a consumer offers a product for sale to other consumers.
   • Business to Goverment (B2G):
     • it is a special type of B2B, but in this case the buyer is a government entity.
   • Business to customer (B2C)
     • This is done between companies and consumers. It is done electronically and interactively thanks to smartphones through online purchases, codes, social networks, tc.

6. Referencias

   • file:///C:/Users/USUARIO/Downloads/1-s2.0-S1110016821003239-main.pdf
     • https://www.crcom.gov.co/recursos_user/2017/ComElecPtd_0.pdf
       • https://reader.elsevier.com/reader/sd/pii/S0040162518309636?token=2391E6C96AA93A90D1FE6D7227A16E54DF494D10F120B8347D80436BCD66E681C9E7E2A2139413FA8C253EB210CE0502&originRegion=us-east-1&originCreation=20211105031612

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