MULTICULTURAL DIFFERENCES

MULTICULTURAL DIFFERENCES

1. CULTURAL DEPENDENT

   • * marketing strategies for market differences.
     • * develop skills in different places and markets.
       • * mediating the relationship between global teams
         • with
           • members
             • senior executives
           • subsidiary staff
         • * cultural diversity

2. MULTIPLE CULTURES MEANS CREATIVITY

   • * creativity is developed in the multiple cultures experiences
     • * differences depends to need and context.
       • * a key to creative, adaptive and leadership skills.
         • main skill
           • exploit
           • innovation

3. "BEING THERE " IS NOT ENOUGH

   • Some individuals are multicultural by ethnic background and early childhood experiences:
     • * Have strong on-going interaction with belonging to the local culture
       • * Become embedded in the local culture.
         • Also is necessary:
           • Actively learning about the local culture and creating opportunities to experience it first-hand.
             • * One needs to delve into the underlying “whys”
               • The pioneer of this line of research at INSEAD is: André Laurent

4. THE MULTICULTURAL MANAGER: INTEGRATOR OR PIONEER?

   • Managers who live their multicultural identity as conflicting can:
     • * Have a comprehending new cultures suggesting they should play different roles in a multinational company
       • Carlos Ghosn said that:
         • * The ability to succeed as CEO was enhanced by to be in different countries and cultures