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3479811
MULTICULTURAL DIFFERENCES
Descripción
MAPA MENTAL
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kate
caro
teacher
Mapa Mental por
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Resumen del Recurso
MULTICULTURAL DIFFERENCES
CULTURAL DEPENDENT
* marketing strategies for market differences.
* develop skills in different places and markets.
* mediating the relationship between global teams
with
members
senior executives
subsidiary staff
* cultural diversity
MULTIPLE CULTURES MEANS CREATIVITY
* creativity is developed in the multiple cultures experiences
* differences depends to need and context.
* a key to creative, adaptive and leadership skills.
main skill
exploit
innovation
"BEING THERE " IS NOT ENOUGH
Some individuals are multicultural by ethnic background and early childhood experiences:
* Have strong on-going interaction with belonging to the local culture
* Become embedded in the local culture.
Also is necessary:
Actively learning about the local culture and creating opportunities to experience it first-hand.
* One needs to delve into the underlying “whys”
The pioneer of this line of research at INSEAD is: André Laurent
THE MULTICULTURAL MANAGER: INTEGRATOR OR PIONEER?
Managers who live their multicultural identity as conflicting can:
* Have a comprehending new cultures suggesting they should play different roles in a multinational company
Carlos Ghosn said that:
* The ability to succeed as CEO was enhanced by to be in different countries and cultures
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