1.3 Organisational Objectives

1.3 Organisational Objectives

1. Vision

   • Long Term Aims and Highest aspirations of a business
   • Aims
     • Long term goals (what it wants to achieve in the future)
   • SMART
     • S
       • Specific
         • Objective clear and well defined
     • M
       • Measurable
         • Measure to see if it has been achieved or not
     • A
       • Achievable
         • Realistic
     • R
       • Relevant
         • need to have a use
     • T
       • Time-Specific
         • to have a time frame

2. Mission

   • Intermediate step on the way to the vision (accomplishing small objectives to achieve the mission, and then the vision).
   • Objectives
     • Medium to Short term goals (small steps to achieve the aims)
     • Types of Objectives
       • Strategic
         • Medium to long term
         • SWOT
           • Strenghts
             • Internal
           • Opportunities
             • External
           • Weaknesses
             • Internal
           • Threats
             • External
       • Tactical
         • Medium to short term
       • Operational
         • Day to day
     • Can change because of
       • Internal Environments
         • Changes inside the business
           • Include
             • ·Change of leadership, Hr, Organisation, Product, Finance, Operations, social, technological, economic, ethical, political, legal and ecological
       • External Environments
         • Changes outside the business