innovacion

innovacion

1. the four ways it is revolutionizing innovation

   • there is always been
     • gap between
       • companies embrence technology
       • cpmpanies that resist it
   • infrmation technology
     • innovation
   • competitive advantage
     • innovation
       • information technology
         • measure what they do
           • 4 dimensions
             • measurement
               • clickstream data
                 • more knowledge of customers
                 • better knowledge
                   • business processes
                   • product quality
                   • supply chain
             • experimentation
               • amazon
                 • A/B experiments
                   • premeasure
                   • observation
               • knowledge
                 • what is really happening
             • sharing
               • data
               • insinghts
               • improve
                 • competitive advantage
               • effective
             • replicatiom
               • bits
               • replicated by leveraging information
                 • McAfee
   • moores law
     • powers by computers
       • more productivity
   • general purpose technology
     • wayes of complementary innovation
       • business processes
       • reaching customers
       • connecting to suppliers
       • international organization
   • frankly
     • was cheking through the numbers to see what wa really pofibility
       • companies
         • access to data
           • a lot of information make it harder
             • business practice
         • constantly doing experiments
         • continous improvement
         • experimentation
         • were to start?
           • experimentation need to be decentralized
           • specific knowledge
           • innovation into a platform
             • scales up
             • replicated
         • digital organization
         • 20th century
           • incentive system
           • training
           • inventory
           • IT changes

2. Creating value Through business model innovation

   • grow revenue
   • bisuness model
     • innovation
       • competitive advantage
     • beter company
     • matters to managers
       • entrepreneurs
         • second
           • dificult to imitate
       • academic researchers
       • first
         • future value
       • third
         • potentially powerful
       • resolve
         • trade off between
           • innovation cost
           • benefits
     • system if interconnected and interdependent
       • activities that determines the way the company does business with its customers
     • innovation in practice
       • hardware design
       • prodcut innovation
       • movile design manufacturing
       • apple
         • ongoing retationship with its customers
         • grow revenue
         • economic of scope
         • icloud
         • imacs
         • ipads
         • iphones/ ipods
         • APPS
       • business model design
         • innovation
           • novel activities
           • linking activities
           • changing one or ore parties
         • 6 quiestions
         • interlinked
           • novelty
         • interlinked
           • lock in
           • complementaries
           • efficiency
         • interdependencies
           • design elements
             • governance
             • founders
           • business & revenue
             • revenie generation
             • caveats
         • six questions before a new model
           • what percieved needs can be satisfied through the new model design
           • what novel activities are need to satisfied these ercieved needs?
           • how could the required activities be linked to each other in novel ways?
           • should perform each of the activities that are part of the business model?
           • how is value created throught the novel business model for each of the participation
           • what revenue model fits with the copanys business model to appropiate part of the total value helps create?
   • HOW TO INNOVATE IN BUSINESS MODEL DESIGN
     • can create a new market
     • new opportunities
     • ocuur in many ways
       • adding novel activities
       • linking in novel ways/ new structuere
         • activities to be perform
         • activity system how the activities are linked in what sequence
       • change parties that perform any of the activities
     • governance of an activity system
       • who perform the activity
     • how does the company increase the odds of developing the right business model for its situation
       • novelty
       • lock-in
       • complementarities
       • Efficiency

3. INNOVATION RISK

   • effects of an innovation
     • five rules of thumb:
       • 1. Recognize that you need a model for making judgments about risk and return
       • 1. Recognize that you need a model for making judgments about risk and return
       • 3. Expect the unexpected
       • 4. Understand use and user
       • 5. Check the infrastructure.
   • Recognize That You Need a Model
     • More and more activities that traditionally required human cognition have proved susceptible to formal mathematical modeling.
   • Acknowledge Your Model's Limitations
     • No human being can possibly foresee all the consequences of an innovation, no matter how obvious they may seem in hindsight.
   • Expect the Unexpected
   • Understand the Use and the User
   • Check the Infrastructure
     • A more-complete but morecomplicated model may carry greater risks than a cruder one if the user is not qualified for the job.
     • Even ifyou could make changes to an infrastructure to coincide with a product's launch, you might find that within a short time those changes have become irrelevant.