Q3 Differences between B2B and B2C

Q3 Differences between B2B and B2C

1. 7 P's

   • Product
   • Price
   • Place
   • Promotion
     • B2B: personal selling, exhibitions, direct marketing
       • Sales force
     • B2C: Advertising
       • Marketing department
   • Physical evidence
   • People
   • Process

2. More customers, less value per customer

   • Customers have more homogenious needs
   • More demand of emergency services, simple plumbing repair can be DIYd
   • Purchase made for themselves, not for the organisation
     • Simple buying process

3. B2C: less emphasis on the relationship side

4. ASK TEACHER IS IT OK TO USE PP. 11 AS A FRAMEWORK RATHER THAN THE 7 P'S