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Q3 Differences between B2B and B2C

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B2B Marketing Mapa Mental sobre Q3 Differences between B2B and B2C, creado por niklasr el 12/04/2013.
niklasr
Mapa Mental por niklasr, actualizado hace más de 1 año
niklasr
Creado por niklasr hace casi 13 años
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Resumen del Recurso

Q3 Differences between B2B and B2C
  1. 7 P's
    1. Product
      1. Price
        1. Place
          1. Promotion
            1. B2B: personal selling, exhibitions, direct marketing
              1. Sales force
              2. B2C: Advertising
                1. Marketing department
              3. Physical evidence
                1. People
                  1. Process
                  2. More customers, less value per customer
                    1. Customers have more homogenious needs
                      1. More demand of emergency services, simple plumbing repair can be DIYd
                        1. Purchase made for themselves, not for the organisation
                          1. Simple buying process
                        2. B2C: less emphasis on the relationship side
                          1. ASK TEACHER IS IT OK TO USE PP. 11 AS A FRAMEWORK RATHER THAN THE 7 P'S
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