Mindmap
Marketing Functions
Inhalt der Mindmap
Marketing Functions
Marketing Activities
- locate the consumer
- market research
- spending power of the consumer
- preferences of the consumer
- consumers willingness to spend
- demographics of the consumer
- market research
- standardisation and grading
- uniform set of criteria
- classifying agricultural products
- storage
- stored until consumed or dispatched
- intermediaries
- retailers
- wholesalers
- perishables are store for a limited time period
- stored until consumed or dispatched
- financing
- made available for marketing and insurance
- aims to recover money spent
- risk bearing (insurance)
- responsibilities
- the moment enterprise takes ownership
- enterprise carries the risk
- fire damage
- theft
- perished
- relinquished once product has been sold
- intermediaries
- retailers
- wholesalers
- responsibilities
- transport
- from storage to
- intermediaries
- retailers
- wholesalers
- methods
- road
- railway
- air
- sea
- factors
- speed
- cost
- safety
- from storage to
- buying and selling
- goods production vs purchase and sale of finished products
- produced goods require raw materials
- other costs
- maintenance
- water and electricity
- marketing services
- goods must be sold, if not goods may become obsolete or perish
- locate the consumer
Product Policy
- Goods and services
- Goods
- bread
- toothpaste
- clothing
- Services
- dental services
- Hair styling services
- internet services
- Goods
- Product development and design
- packaging
- Trademarks
- Goods and services
Informationen
- Beschreibung
- Marketing Function comprises of four policy instrument: the product policy, the pricing policy, the distribution policy. These four policy instruments are known as the four P's: Product, Price, Place and Promotion
- Erstellt von
- Taryn Francis-Boyd
- Aufrufe
- 38
- Tags
- Bewertung