Delivering Value

Delivering Value

1. Place

   • Optimum Demand/Supply
   • Value/Satisfaction
   • Transit/Market Coverage

2. Channel Management

   • Maximize ROI
   • Coverage
     • Intensive
     • Selective
     • Exclusive
   • Control
   • Structure
     • Direct
     • Indirect
     • Hybrid

3. Intermediates

   • Agents/Brokers
   • Merchant
   • Distributors
   • Franchise
   • Wholesalers
   • Retailers

4. Logistics Management

   • Flow of Products
   • Coordination of Distribution
   • Materials to Factory

5. Retailing

   • Types
     • Department Stores
     • Discount Stores
     • Convenience Stores
     • Limited Line Stores
     • Specialty Stores
     • Category Killers
     • Supermarket
     • Superstores
   • Relate to sale of products to end consumer for non business use
   • Value - Access,Search, Possession, and Transaction
   • Store Presence
     • Physical location is an advantage, Uniqueness through staff and experience
     • Non-Store Presence e.g. telemarketing, internet sales