Mapa mental

Delivering Value

SHMcClure Introduction to Marketing Inglés

Contenido del mapa

Delivering Value

Place
- Optimum Demand/Supply
- Value/Satisfaction
- Transit/Market Coverage
Channel Management
- Maximize ROI
- Coverage
  - Intensive
  - Selective
  - Exclusive
- Control
- Structure
  - Direct
  - Indirect
  - Hybrid
Intermediates
- Agents/Brokers
- Merchant
- Distributors
- Franchise
- Wholesalers
- Retailers
Logistics Management
- Flow of Products
- Coordination of Distribution
- Materials to Factory
Retailing
- Types
  - Department Stores
  - Discount Stores
  - Convenience Stores
  - Limited Line Stores
  - Specialty Stores
  - Category Killers
  - Supermarket
  - Superstores
- Relate to sale of products to end consumer for non business use
- Value - Access,Search, Possession, and Transaction
- Store Presence
  - Physical location is an advantage, Uniqueness through staff and experience
  - Non-Store Presence e.g. telemarketing, internet sales

Descripción: (Delivering Value) Introduction to Marketing Mapa Mental sobre Delivering Value, creado por SHMcClure el 03/05/2013.
Creado por: SHMcClure
Visitas: 42
Etiquetas: delivering value introduction to marketing
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