Factors Affecting Consumer Decisions

Factors Affecting Consumer Decisions

1. Taste

   • Personal preferences
     • E.g. You may like a colour of a shirt more than the other
   • Trends of Popularity
     • E.g. Something that is out of style could affect the way you buy, people are influenced by mainly social media trends

2. Politics

   • Environmental & Ethical Conditions
     • E.g. If something is made of fur or if something is made of leather, you might choose differently
   • Social Aspects, Place of Manufacturing,
     • E.g. The place of where it is from can affect what you buy as it could be somewhere dirty

3. Price

   • Cost of Items
     • E.g. Cost of Items could affect what people buy
     • if you have a limited amount of money then you have to restrict yourself

4. Past Experiences