Factors influencing consumer behaviour

Start with the overview

The mind map Consumer Behaviour introduces how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences. It offers a starting point for placing the factors on this page in context. The map Consumer Behavior in Marketing then groups influences under psychological, personal and social factors.

After studying those overviews, look at the flashcard deck on marketing chapter 5. It covers cultural and social influences, including subculture, social class, reference groups and word-of-mouth influence. Use the cards to check how well you can recall those terms.

Explore the factors in detail

The mind maps include several resources titled Factors that influence consumers. One lists price, marketing, preferences, fashion trends, convenience, finance, health, and ethical and environmental factors. Another focuses on price and its relationship with demand. Compare the maps to see how their creators organize the influences.

Factors Influencing Consumer Behaviour includes comments about taxi and Uber prices. Use that example to consider how price and knowing the cost before booking can feature in a buying decision. You can then return to the broader maps and find where price appears alongside other influences.

Use the resources together

This topic is a section of the Consumer Behaviour unit in Marketing, advertising and sales. The overview maps help connect the factors to the wider unit, while the more focused maps and flashcards give you terms and examples to study.

There are no quizzes on this page. Instead, use a mind map to organize the factors, then test your recall with the flashcards. To extend your study, make your own map that brings together the influences you want to remember.