GAMIFICATION

GAMIFICATION

1. main questions

   • what's mean?
     • It's the use of the elements of the game without being a 'game'
   • What do you need to use?
     • Game thinking
     • To be in a non-game environment
     • To increase target behaviour and engagement
   • What's the object?
     • In resume is about increase target behaviour of a individuo

2. What’s so engaging about games?

   • For this reasons
     • 1. Challenge
     • 2.Achievement
     • 3.Satisfaction
     • 4. Dopamine

3. What can it be used for?

   • Promotion
     • example: Prezi
       • they made a model in which university students get rewards for promoting their product in their university
     • Get users to attract new users to our product
   • Employee productivity
     • example: Nitro for Salesforce
       • In this app managers give points to their employees if they perform certain activities.
     • Give employees and managers clear goals
   • Education
     • example: Classroom Game Design by Paul Andersen
       • It is a virtual classroom in which students can compete with their classmates through a board which adds points by what has been learned.
     • to keep students focused and engaged in the courses.

4. Subject with a similarity to 'gamification'

   • (Serious) Games
     • In compare
       • It has a set of rules that need to be followed
     • In contrast
       • It try that you learn about it
   • Playful design
     • In contrast
       • There are no specific goals, rules or meaningful choices
     • In compare
       • It uses parts of a 'game' to be fun