MODERN ARCHITECTURE by Jack Zheng

MODERN ARCHITECTURE by Jack Zheng

1. Source of Inspiration

2. Target Audience

   • Age
     • 30-50 years old
     • Family
     • Couples

3. Component

   • Name Generation
     • Using my own Surname
       • Zheng
         • similar Pronunciation
           • Zen
             • ZENDAM Real Estate PTY LTD
     • want the company to be famous and big in name
       • Using the word "Big"
         • want to use my own foreign language (Chinese/mandarin)
           • Big in Mandarin is 大 in pinying is DA
     • want to use the word M
       • The shape of M can have a picture of big buildings together
         • can also rhyme with DA to DA+M = DAM
     • Real Estate company
       • Own Real Estate company
         • Add "PTY LTD"
   • Logo
     • Color
       • Yellow for Optimism (Clarity/Warmth)
       • Red for Excitement (youthful/Bold)
       • Purple can be for creative (Imaginative/Wise)
       • Blue stands for trust (Dependable/ Strength and Power
       • Green for peaceful (Growth/Health)
     • Online Ideas with shapes and Etc.
   • poster

4. Theme

   • Holiday
   • Relaxation

5. Principles + Elements

   • Less is More
   • Abstraction
   • Simplicity form/ Clean Lines

6. Location

   • Up in the Mountain
   • Beach
   • The coast

7. Main importance is functionality

   • Clean living spaces
   • Built for efficiency and relaxation

8. Designers

   • A custom-made sofa anchors the living area of an Aspen, Colorado, house with interiors by "Shelton Mindel."
   • Steven Harris and interior designer Lucien Rees Roberts, monumental bookshelves delineate the living and dining areas
   • KZ Architecture. It is located in Golden Beach, Florida, and has a warm and easy elegance.
   • Tod Williams Billie Tsien Architects
   • Peter Downes
   • Peter Taylor from Taylor'd Distinction
   • Sarkis Gemayel director / responsible architect
   • Rob Mills (its unique positioning between coast and forest, and the climatic conditions, informing the built outcomes.)

9. stylistic Design

   • Geometric shape
     • strong lines
     • Rectilinear,use of cubes
     • Open plan and grid like
       • Use of voids and spaces
         • Feeling of weightlessness
           • Ribbon windows and panoramic views
             • Natrul Light

10. Materials

    • Lack of joins- whitewashing
    • High tensile strength of new materials

Bilder und Dateien der Mindmap