MARKET SEGMENTATION

MARKET SEGMENTATION

1. NUMBER OF INHABITANTS

   • 9 MILLIONS
     • 68% FEMALE
     • 32% MALE
   • AGES
     • 4 MILLION YOU HAVE BETWEEN 18 TO 34
     • 3 MILLION ARE ADULTS BETWEEN 35 AND 89 YEARS OLD
     • THE REST OF THE POPULATION ARE CHILDREN AND ADOLESCENTS BETWEEN 1 TO 18 YEARS
     • Education level
       • 10% OF THE ELDERLY ARE RETIRED
       • PEOPLE BETWEEN 18 AND 34, 70% ARE PROFESSIONALS AND 30% ARE TECHNICIANS AND TECHNOLOGY
       • ADULTS FROM 35 TO 60 YEARS, 55% HAVE PROFESSIONAL STUDIES WITH SPECIALIZATION
       • Income
         • 18 TO 34:$1.000.000. TO $5.000.000
           • Depending on the educational level
         • 35 TO 60: $5.000.000 to 10.000.000
           • Depending on the educational level
         • Stratum
           • 50% of people between 18 and 34 are from stratum 3 and 4, and the other 50% stratum 2
           • 70% of people from 35 to 60 years old are from stratum 4 to 6 and 30 from stratum 2 and 3