Ebay

Ebay

1. Value proposition

   • Quality assured products
   • Bidding and buy it now feature for selling of product
   • Large product catalogue
   • Free shipping
   • Fast Delivery
   • Review and Feedback of products
   • Order tracking and Product return policy
   • Global online audience
   • Effecient marketing and distribution channel
   • Good customer satisfaction
   • opportunity to enhance sale

2. Revenue Model

   • eBay marketplace
   • subsidiaries
     • Pay pal
     • Skype
     • Stubhub.com
     • Rent.com
   • branding solutions
   • advertising business
   • Insertion Fee

3. Competitive advantage

   • A global commercial reputation
   • A recognized technological mastery
   • An apparent financial strength
   • The simultaneous contact of more than 70 million regular visitors to its sites around the world
   • Online auction for all types of objects
   • An ever increasing number of sellers buyers
   • Sales can be freely made by auctions, either at fixed prices
   • Languages, catalogs and procedures have been adapted to local use.

4. Competitive environment

   • Amazon
   • Myefox
   • VidaXL
   • DHGate
   • BangGood
   • Aliexpress.com
   • Rakuten
   • Carrefour Online

5. Market opportunity

   • Success of online shopping
   • Increasing demand for secure alternative payment methods to keep credit card balances positive
   • Increase in online advertising
   • diversified business with a scope of business which is always increasing

6. Market strategy

   • English communication agency called BBH for their advertising
   • Big presence in search engines and mainly on google
   • partnership with facebook
   • Marketing Mix

7. Management team

   • SVP, General Counsel
   • SVP, Chief Technology Officer
   • President
   • VP of Global Operations
   • SVP, Chief Financial Officer
   • SVP, eBay North America
   • SVP, eBay Asia Pacific
   • SVP, Chief Product Officer
   • SVP, Chief Communications Officer
   • SVP, eBay Europe
   • SVP, Chief People Officer

8. Organizational development

   • Business-type divisions (primary structural characteristic)
   • Geographical divisions
   • Functional units
     • Technology
     • Legal Affairs
     • Global Operations
     • Strategy
     • Finance
     • Product
     • Communication
     • Human resources