CB

CB

1. Q1

   • Reference group 10
   • 3 Household trends 30
   • Memory. 3 dif types 30
   • how marketers trigger consumer memory 10
   • describe attitude 10
   • 3 sources of influence towards products and services 20
   • Memory. 3 dif types 30
   • how marketers trigger consumer memory 10

2. 30

   • Influencing attitudes towards Prod & Servs
   • 3 sustainable differentiation methods
   • 3 ways to measure consumer learning
   • Outline role of consumers involvement in avoiding disappointment (Jain & Srinivasan '90)
   • Discuss consumer lifestyles relation to 2 subcultures
   • Outline stages of purchase decision and Impact of heuristics
   • Discuss consumer behv theory in relation to a marking stategy
   • 5 stages of buyer decision 20
   • outline adoption process of prod 10
   • 4 popular basis for market segmentation
   • 3 Household trends
   • discuss 3 dif subcultures
   • 3 ways to measure consumer learning
   • 3 different market coverage statagies, discuss each in relation to target marking
   • 3 sources of influence towards products and services 20
   • 3 different market coverage statagies, discuss each in relation to target marking
   • 3 changing household trends relevance consumer bahviour