Mindmap
Judgement and decision making
Inhalt der Mindmap
Judgement and decision making
Low effort
- Impulsive decisions & decisions by habit
High effort
- Limited decisions & extensive decisions
- Compensatory vs. non-compensatory
- Can a positive attribute compensate for a negative attribute?
- Brand vs. attribute processing
- Compare brands based on attributes vs. compare attributes across brands
Type of good?
- - Convenience good - Shopping good - Specialty good
Informationen
- Beschreibung
- Mindmap am Judgement and decision making, erstellt von Linsey CHeng am 27/05/2019.
- Erstellt von
- Linsey CHeng
- Aufrufe
- 0
- Bewertung