Mapa mental
Judgement and decision making
Conteúdo do mapa
Judgement and decision making
Low effort
- Impulsive decisions & decisions by habit
High effort
- Limited decisions & extensive decisions
- Compensatory vs. non-compensatory
- Can a positive attribute compensate for a negative attribute?
- Brand vs. attribute processing
- Compare brands based on attributes vs. compare attributes across brands
Type of good?
- - Convenience good - Shopping good - Specialty good
Informações
- Descrição
- Mapa Mental sobre Judgement and decision making, criado por Linsey CHeng em 27-05-2019.
- Criado por
- Linsey CHeng
- Visualizações
- 0
- Avaliação