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chapter 2
- efficiency- the best use of resources.
- mission
statement is
what a
company
believes in
- aims are what u r trying to achieve
- objectives is when your aim
should be complete
- maximising profit is obtaining as much profit as possible.
e.g. lower cost then bulk buy, promotions advertise etc
- maximising market share is attracting more people to
buy more of your products
- survival is keeping your business in the game and not going bankrupt
- breaking even is not having loss or profit
- market growth is building your company making
bigger going world wide
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