CONSUMERS

CONSUMERS

1. POTENTIAL CONSUMERS

   • HAS TO BE CONVINCED TO BE YOUR CONSUMER
     • SERVICES
       • SHOULD BE RESPONSIVE TO CONSUMERS
       • SHOULD ANSWER THEIR QUESTIONS
       • ALWAYS BE POLITE AND APPROACHABLE
     • PACKAGING
       • THIS CATCHES THE CONSUMER'S ATTENTION
       • COMPLETE DETAILS ABOUT THE PRODUCT
     • EFFECTIVENESS
       • GOOD RESULTS=MORE CONSUMERS
       • BE TRUE WITH YOUR ADVERTISEMENTS
     • PRICE
       • GIVE THE BEST PRICE AS THERE'S A LOT OF COMPETITION

2. DISCOUNT CONSUMERS

   • RELIES AND SHOPS WHEN THERE'S A SALE
     • WANTS TO SEAL THE BEST DEAL
       • COUPONS!
       • CHRISTMAS SALE

3. NEED BASED CONSUMERS

   • VERY PRACTICAL , NEEDS OVER WANTS
     • FUNCTIONALITY
       • BASIC NEEDS
         • PRACTICALITY
           • DOESN'T HAVE UNNECESSARY ITEMS AT HOME

4. WANDERING CONSUMERS

   • DISCOVERING BRANDS, DOESN'T HAVE SOMETHING SPECIFIC TO FIND
     • THEY CAN BE FIRST TIMERS
       • NEEDS ASSISTANCE
     • CAN BE AMAZED BY THE AMBIANCE OF YOUR PLACE
       • ASKS ABOUT THE PRODUCTS BUT DOESN'T BUY IT

5. IMPULSIVE BUYERS

   • NEVER THINKS OF PRACTICALITY
     • HAS A LOT OF UNNECESSARY ITEMS
       • REGRETS IT AFTER SOME TIME
         • HAD LEARNED AND NEVER DO IT AGAIN
         • STILL BUYS IMPULSIVELY
       • WASTEFUL PURCHASES

6. LOYAL CONSUMERS

   • STICKS TO ONE BRAND AND PLACE
     • TRUSTED AND PROVEN
       • HAD AN EXCELLENT EXPERIENCE AND RESULTS
         • HARD TO CONVINCE TO TRY OTHER BRANDS

7. NEW CONSUMERS

   • JUST DISCOVERED THE PLACE OR BRAND
     • MAINTAIN YOUR SERVICE
     • CONSISTENCY TO MAKE THEM STAY