How can innovative & non-traditional revenue sources, improve financial viability of (NZ) museums ?

How can innovative & non-traditional revenue sources, improve financial viability of (NZ) museums ?

1. Innovative and non-traditional revenue sources improve museum services, make them more sustainable and enable museums to better engage with audiences.

   • Define traditional, Innovative and non traditional revenue sources
     • Strategies towards revenue sources
       • Core Innovation
         • Sustain museums
         • Improve museum services
       • New Growth Innovation
         • New ways to engage with Audiences
         • Sustain Museums
       • What factors could/do make these innovations viable (viability Capable of success or continuing effectiveness; practicable)
         • Resources
         • Diffusion of ideas
           • Innovation and museum mission/vision and values
             • Unmet opportunities
     • Previous research on innovative practises in museums and where the gaps are
   • What museums are and why revenue generation is important for museums
     • How museums should deal with finances
       • see http://www.aam-us.org/resources/ethics-standards-and-best-practices/financial-stability
       • aam ethics standards on finances